- Public Relations and Corporate Comms
- September 12, 2026
- 85 views
MGM Resorts Internal Communications Leader Lauren Stephens on Strategic Change Management and the Power of Direct Conversation
The role of internal communications within a global hospitality giant like MGM Resorts International is a high-stakes balancing act of logistical precision and human empathy. Lauren Stephens, who currently leads…
rifanmuazin
- Pay-Per-Click (PPC) and Search Ads
- May 29, 2026
- 98 views
Programmatic is Not the Conversation; Your Plan Is
The landscape of digital advertising is frequently clouded by jargon, leading to significant misunderstandings about the capabilities and applications of programmatic advertising. Industry professionals often find themselves navigating conversations where…
- Pay-Per-Click (PPC) and Search Ads
- May 22, 2026
- 111 views
Programmatic is not the conversation. Your plan is.
The advertising industry is grappling with a persistent misconception: the conflation of “programmatic” with basic display advertising. This fundamental misunderstanding is not only hindering effective brand building but is also…
- Pay-Per-Click (PPC) and Search Ads
- May 14, 2026
- 111 views
Programmatic is Not the Conversation. Your Plan Is.
The landscape of digital advertising is frequently marred by a fundamental misunderstanding: the conflation of programmatic buying with display banner advertising. This persistent misconception, as highlighted by industry observations, leads…
