Edible Brands Boosts Average Order Value Through Strategic Expansion of Delivery, Personalization, and Marketplace Presence

Flowers and gifts retailer Edible Brands has successfully elevated its average order value (AOV) by strategically broadening its delivery network, enhancing personalization and customization options, and actively engaging with online…

Kraft Heinz Boosts Marketing Spend and Strategic Partnerships Amidst Turnaround Efforts

Kraft Heinz is significantly increasing its marketing investments and forging strategic alliances, including a high-profile partnership with the NFL, as part of a comprehensive turnaround plan. This renewed focus on…

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok is significantly enhancing its commitment to advertiser trust and media quality by integrating advanced brand safety and measurement solutions from Integral Ad Science (IAS) and Zefr across a wider…