The National Basketball Players Association Launches Plyrs Untd, a New Commercial Brand to Manage Player Name, Image, and Likeness Rights

The National Basketball Players Association (NBPA) has officially launched Plyrs Untd, a groundbreaking consumer-facing commercial brand designed to strategically manage and monetize the name, image, and likeness (NIL) rights of…

Foot Locker Launches "Hoops Lives Here" Campaign to Reassert Basketball Dominance and Celebrate Everyday Sport Culture

Foot Locker is making a significant strategic push to reclaim and solidify its position at the nexus of basketball, sneaker culture, and everyday life with the unveiling of its year-round…