Major Airlines Launch Rescue Efforts as Spirit Airlines Ceases Operations Following Failed Government Bailout
The landscape of American commercial aviation underwent a seismic shift this weekend as Spirit Airlines, the nation’s largest ultra-low-cost carrier, abruptly suspended all flight operations and grounded its entire fleet.…
Major Airlines Implement Significant Hikes in Checked Baggage Fees Citing Rising Fuel Costs and Global Economic Pressures
The aviation industry is currently navigating a period of significant turbulence, not in the skies, but within its financial and operational frameworks. Travelers across the United States are facing a…
Inside the United Airlines Mean Girls Day Pivot A Case Study in Agile Social Media Marketing
The intersection of corporate branding and viral pop culture requires a delicate balance of preparation and spontaneity. For United Airlines, the convergence of two massive cultural phenomena on October 3—the…









