OpenX and Givsly Launch Values-Based Targeting for Political Advertising, Aiming to Reshape Digital Ad Spend

The digital advertising landscape, particularly during election seasons, has long been a battleground where publishers grapple with significant revenue leakage to programmatic intermediaries. However, a new initiative spearheaded by supply-side…

TikTok Unveils Campus Hub Expansion, Aiming to Revolutionize US University Student Connectivity with Verified Group Chats and Tailored Content Feeds

TikTok, the globally dominant short-form video platform, has announced a significant expansion of its in-stream student connection options, introducing a new "Campus Hub" display. This initiative is designed to provide…