American Eagle Launches Ambitious Back-to-School Campaign, Tapping Global Soccer Sensation Lamine Yamal and Gen Z’s Return to Experiential Retail

American Eagle Outfitters (AEO) has commenced the rollout of its comprehensive back-to-school (BTS) campaign, a pivotal marketing initiative designed to capture the attention and spending power of Gen Z consumers…

TikTok Shop Forges Ahead with Major European Expansion, Tapping New Markets in Austria, Belgium, Netherlands, and Poland

TikTok, the wildly popular short-form video platform, has announced a significant expansion of its integrated e-commerce feature, TikTok Shop, to four new European markets: Austria, Belgium, the Netherlands, and Poland.…