Why the Case for Marketing Owning Go-to-Market is Stronger in B2B Than the CPG Model Suggests
Matt Heinz, a prominent figure in the B2B marketing landscape, has revisited his assertion that sales departments should report into marketing, a stance that sparked debate during a recent livestream…
Using AI skills to become a stronger leader
Alex Sevigny, an adjunct professor at McMaster University and a prominent advisor for Ragan’s Center for AI Strategy, suggests that the intersection of AI fluency and business acumen represents the…
Bose Acquires Skullcandy in Strategic Move to Expand Audio Dominance and Reach New Consumer Segments







