- Email Marketing
- July 24, 2026
- 44 views
DMARC Protocol Elevates to Formal Standards, Bolstering Global Email Security and Authentication
The landscape of email authentication has reached a significant milestone with the Domain-based Message Authentication, Reporting, and Conformance (DMARC) protocol transitioning from an informational RFC (Request for Comments) to a…
- Digital Advertising and Programmatic
- July 22, 2026
- 44 views
Amazon Publisher Services Launches Prebid Adapter in Open Beta, Signaling a Shift Towards Open Standards in Programmatic Advertising
Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched its Prebid adapter in open beta, a move that signifies a significant step towards a more…
- Digital Advertising and Programmatic
- July 22, 2026
- 54 views
The Media Rating Council Unveils New Standards to Illuminate the Opaque World of Digital Ad Auctions
The digital advertising ecosystem, a labyrinth of complex technologies and opaque processes, has long been plagued by a lack of transparency, particularly within its programmatic ad auctions. This opacity has…
- Email Marketing
- July 19, 2026
- 54 views
Mastering Microsoft SNDS in 2026: Navigating Evolving Deliverability Standards
Microsoft’s Smart Network Data Services (SNDS) remains an indispensable, free postmaster tool, offering critical insights into how sending IPs perform across Microsoft’s expansive email ecosystem, which encompasses Outlook, Hotmail, and…
- Email Marketing
- July 13, 2026
- 49 views
DMARCbis is now DMARC: A Definitive Update to Email Authentication Standards
The landscape of email authentication has reached a new epoch with the formalization of DMARC through a series of updated Request for Comments (RFCs) by the Internet Engineering Task Force…
- Social Media Marketing
- July 11, 2026
- 54 views
Google Introduces Mandated AI Transparency Labels for Advertisements to Bolster Consumer Trust and Industry Standards
Google has announced a significant update to its advertising policies, introducing new transparency elements specifically for advertisements that incorporate artificial intelligence-generated components. This pivotal move will enable ad viewers to…
- Email Marketing
- July 5, 2026
- 50 views
Global Digital Marketing Alliance Unveils Landmark Standards for Ethical Email Engagement, Reshaping Industry Practices by 2027
The Global Digital Marketing Alliance (GDMA), a leading international body comprising industry giants, marketing professionals, and technology innovators, today announced the official launch of its groundbreaking “Email Excellence Initiative 2027”…
- Digital Advertising and Programmatic
- July 4, 2026
- 52 views
Amazon Publisher Services Embraces Open Standards with Prebid Adapter Beta Launch, Signaling Shift in Programmatic Landscape
Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched the open beta phase of its Prebid adapter, a significant move that signals a deeper commitment…
- Digital Advertising and Programmatic
- July 4, 2026
- 59 views
The Media Rating Council Introduces New Standards for Digital Ad Auction Transparency to Combat Opacity
The digital advertising landscape, long characterized by its intricate and often opaque auction systems, is poised for a significant shift. The Media Rating Council (MRC), a respected independent organization dedicated…
- Public Relations and Corporate Comms
- June 30, 2026
- 57 views
Spin Sucks Relaunches PESO Model Certification as an Integrated Operating System for 2026 Communications Standards
Spin Sucks, a leading professional development provider for the public relations and marketing sectors, has announced a comprehensive overhaul of its flagship PESO Model® Certification. The move marks a strategic…
