Brands Seekers’ AI Stylist Emerges as a Core Offering, Driving Unexpected Growth and Doubling Average Order Value

Bahrain-based fashion retailer Brands Seekers initially envisioned its artificial intelligence (AI) stylist as a supplementary tool on its e-commerce platform. However, emerging data reveals that this AI-powered feature has rapidly…

Marketing to Millennials: Navigating a Generation of Digital Natives and Experience Seekers

The word “target” is a cornerstone of modern marketing strategy, guiding brands in identifying and engaging specific consumer groups. This foundational concept encompasses various dimensions, including behavioral, psychographic, demographic, and…