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- Digital Advertising and Programmatic
- May 3, 2026
- 60 views
OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting
The increasingly complex and often opaque world of political digital advertising is getting a dose of strategic refinement. As election cycles witness a surge in digital ad spending, publishers have…
- Digital Advertising and Programmatic
- April 26, 2026
- 69 views
OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting
The perennial challenge of publishers losing billions in digital ad revenue to programmatic middlemen during election seasons may soon face a new dynamic, as a burgeoning trend of sell-side curation…
- Digital Advertising and Programmatic
- April 18, 2026
- 65 views
OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Digital Ad Spend for Publishers During Election Cycles
The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is facing a potential paradigm shift with the introduction of sophisticated sell-side curation.…
- Digital Advertising and Programmatic
- April 11, 2026
- 61 views
OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Redirect Billions in Political Ad Spend
The digital advertising landscape, particularly during election cycles, has long been a complex ecosystem where publishers often see a significant portion of potential revenue siphoned off by programmatic middlemen. This…
