Most Content Programs Stall Within 18 Months; Those That Last Are Defined by Three Enduring Pillars of Human-Centric Culture

The initial euphoria of a new content program is often palpable. Editorial calendars quickly fill, and the first wave of meticulously crafted pieces successfully lands, generating a sense of momentum…

The Perilous Plateau: Why Content Programs Stall at 18 Months and How Culture Sustains Them

The journey of a newly launched content program often begins with a surge of energy and clear objectives. Editorial calendars quickly fill, initial pieces land successfully, and the team experiences…