Rakuten and impact.com Strategic Alliance: Modernizing the Global Affiliate Marketing Ecosystem
The global affiliate marketing landscape underwent a significant structural shift recently following the announcement of a strategic alliance between Rakuten Advertising and impact.com, two of the industry’s most prominent players.…
Modernizing AB Testing Addressing the Statistical Pitfalls of Digital Marketing and the Rise of the AGILE Method
The landscape of digital marketing has long sought to align itself with the rigors of the hard sciences, positioning A/B testing as the definitive "randomized controlled trial" of the corporate…









