The National Basketball Players Association Launches Plyrs Untd, a New Commercial Brand to Manage Player Name, Image, and Likeness Rights

The National Basketball Players Association (NBPA) has officially launched Plyrs Untd, a groundbreaking consumer-facing commercial brand designed to strategically manage and monetize the name, image, and likeness (NIL) rights of…

Learn how to use one (or all) of the best social media monitoring tools to help you track and manage online conversations about your brand.

The rapid proliferation of digital platforms has transformed the landscape of public discourse, making social media monitoring tools indispensable assets for brands seeking to understand and navigate online conversations. These…