AI Is Accelerating GTM Execution Gaps: Why Your Productivity Gains Aren’t Translating to Smoother Operations

By Maria Geokezas, Chief Operating Officer at Heinz Marketing Organizations are experiencing a perplexing paradox: while artificial intelligence (AI) tools are ostensibly designed to boost productivity and streamline operations, many…

The Deepening Divide: Sinch Mailgun’s 2026 Report Uncovers Email’s Enduring Power Amidst Growing Performance Gaps

Email, a cornerstone of digital communication for decades, is far from obsolescence; rather, its strategic importance is intensifying. However, a significant and widening chasm is emerging between organizations that meticulously…

AI is Accelerating GTM Execution Gaps: Understanding the Paradox of Increased Productivity and Diminishing Returns

The initial optimism surrounding the integration of Artificial Intelligence (AI) into Go-To-Market (GTM) strategies is giving way to a more complex reality. While AI tools promise unprecedented leaps in productivity,…