The Unseen Data Deficit: How Diminishing Conversion Signals Are Undermining AI in Advertising

In the rapidly evolving landscape of digital advertising, conversations often center on the sophisticated models and strategies powering AI-driven campaigns. While discussions about campaign types, bidding algorithms, and creative formats…

The Flawed Metrics That Are Silently Undermining Business Growth

A seemingly simple question posed by a platform partner recently—"Does the client even care about incremental revenue?"—has resonated deeply, exposing a critical disconnect in how many businesses measure and, consequently,…