Why Communications Teams Should Stop Treating Creator Interviews as Earned Media

The traditional boundary between journalism and influencer marketing has reached a critical breaking point, sparked by a recent high-profile interaction involving Meta CEO Mark Zuckerberg and the creator community. What…

AI Has Changed Entry-Level Hiring: Why Most Interviews Haven’t Caught Up and How to Fix It

The rapid integration of generative artificial intelligence into the academic and professional spheres has fundamentally altered the landscape of entry-level recruitment. As young professionals enter the workforce equipped with sophisticated…