Agentic Buying: Navigating the Next Frontier of AI in Media and the Crucial Question of Advertiser Interest

The evolution of artificial intelligence in media buying has reached a pivotal juncture, moving beyond mere automation to the concept of "agentic buying." This advanced form of AI involves delegating…

SHEIN Leverages Deep Consumer Insights and Integrated Marketing to Capture Gen Z Interest During Festival Season

At the 2026 Meltwater Summit, a premier gathering for global marketing and communications leaders, Lisa Zlotnick, Head of U.S. Brand PR for the global e-commerce giant SHEIN, outlined the strategic…