- Pay-Per-Click (PPC) and Search Ads
- September 17, 2026
- 29 views
Agentic Buying: Navigating the Next Frontier of AI in Media and the Crucial Question of Advertiser Interest
The evolution of artificial intelligence in media buying has reached a pivotal juncture, moving beyond mere automation to the concept of "agentic buying." This advanced form of AI involves delegating…
- Public Relations and Corporate Comms
- August 27, 2026
- 49 views
Lessons from the Front Lines of the PESO Model Why Discipline Trumps Inbound Interest in Modern Public Relations
The implementation of the PESO Model®—an integrated communications framework encompassing Paid, Earned, Shared, and Owned media—has long been heralded as the gold standard for modern public relations. However, recent internal…
rifanmuazin
- Public Relations and Corporate Comms
- May 25, 2026
- 125 views
SHEIN Leverages Deep Consumer Insights and Integrated Marketing to Capture Gen Z Interest During Festival Season
At the 2026 Meltwater Summit, a premier gathering for global marketing and communications leaders, Lisa Zlotnick, Head of U.S. Brand PR for the global e-commerce giant SHEIN, outlined the strategic…
