- Digital Advertising and Programmatic
- June 22, 2026
- 10 views
OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Reclaim Billions in Digital Ad Dollars for Publishers During Election Cycles
The intensifying battle for digital ad revenue during election seasons has a new contender: sell-side curation. As publishers historically lose billions to programmatic middlemen, a new solution aims to shift…
- Digital Advertising and Programmatic
- June 15, 2026
- 16 views
OpenX and Givsly Launch Innovative Solution to Recapture Billions in Political Ad Spend for Publishers
The digital advertising landscape, particularly during election cycles, has long been a battleground where publishers grapple with significant revenue leakage to programmatic intermediaries. This year, however, a new approach is…
rifanmuazin
- Digital Advertising and Programmatic
- May 18, 2026
- 37 views
OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Political Ad Spend for Publishers
The perennial election season, a period of intense political campaigning and, consequently, massive advertising expenditure, has long been a tale of lost opportunity for digital publishers. Billions of dollars in…
- Digital Advertising and Programmatic
- April 18, 2026
- 48 views
OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Digital Ad Spend for Publishers During Election Cycles
The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is facing a potential paradigm shift with the introduction of sophisticated sell-side curation.…
- Digital Advertising and Programmatic
- April 11, 2026
- 46 views
OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Redirect Billions in Political Ad Spend
The digital advertising landscape, particularly during election cycles, has long been a complex ecosystem where publishers often see a significant portion of potential revenue siphoned off by programmatic middlemen. This…
