- Marketing Analytics and Data
- September 12, 2026
- 50 views
How Raiffeisen Bank and OWOX BI Leveraged Advanced Data Analytics to Detect and Neutralize Affiliate Marketing Fraud.
In an era where digital transformation dictates the competitive landscape of the banking sector, the integrity of marketing data has become as critical as the security of financial transactions. Raiffeisen…
- Marketing Analytics and Data
- July 30, 2026
- 56 views
Raiffeisen Bank Leverages Advanced Data Analytics to Detect Affiliate Fraud and Optimize Digital Marketing Expenditure
In an era where digital acquisition costs are under constant scrutiny, Raiffeisen Bank, one of Russia’s leading financial institutions, recently undertook a comprehensive forensic analysis of its affiliate marketing ecosystem.…
