- Digital Advertising and Programmatic
- September 4, 2026
- 35 views
PepsiCo Taps Publicis for Global Media Account, Shifting Billions from Omnicom
PepsiCo has selected Publicis Groupe to manage its vast global media business, a significant shift that will see the account previously handled by Omnicom move to the French advertising powerhouse.…
- Digital Advertising and Programmatic
- September 3, 2026
- 35 views
Hoka Ignites New York’s Running Scene with "Run Your City" Borough Battle
Hoka, the acclaimed running shoe brand under Deckers Brands, is launching an ambitious month-long initiative titled "Run Your City," designed to galvanize New York’s diverse running community and harness their…
- Digital Advertising and Programmatic
- September 3, 2026
- 43 views
Dan Kleinman Appointed Chief Marketing Officer of Athletic Brewing Company
Athletic Brewing Company, a pioneer in the rapidly expanding nonalcoholic beer market, has officially named Dan Kleinman as its new Chief Marketing Officer (CMO), a move that signals a strategic…
- Digital Advertising and Programmatic
- September 2, 2026
- 38 views
Axe Revives Legacy Fragrances with a Nostalgic, Self-Aware Campaign
Unilever’s personal care brand, Axe, is tapping into the zeitgeist of the early 2000s with a social-first campaign that playfully acknowledges its past while ushering in a new era for…
- Digital Advertising and Programmatic
- September 2, 2026
- 37 views
The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Paradigm with a New Framework for Media Quality
The long-held adage that "all media isn’t created equal" is being re-examined with renewed urgency in the digital advertising landscape, particularly as programmatic trading increasingly prioritizes audience targeting over the…
- Digital Advertising and Programmatic
- September 2, 2026
- 39 views
FTC and 22 States Sue Amazon for Allegedly Inflating Ad Auction Prices for Over Seven Years
The Federal Trade Commission (FTC), in conjunction with 22 state attorneys general, has initiated legal action against e-commerce giant Amazon. The lawsuit, filed recently, alleges that the company systematically and…
- Digital Advertising and Programmatic
- September 2, 2026
- 40 views
Tuple Launches to Combat Programmatic Trust Deficit with a Focused, Transparent DSP Model
Tuesday, August 18th, 2026 – 10:56 am, Doug Lauretano, a seasoned advertising executive with a career spanning over two decades across major publishing and supply-side programmatic platforms, has launched Tuple,…
- Digital Advertising and Programmatic
- September 1, 2026
- 37 views
Hershey’s Launches Innovative Salted Caramel and Affogato Creme Bars with Dynamic "Pinky Up" Campaign Featuring Katseye
The Hershey Company has unveiled a comprehensive, integrated marketing campaign to introduce its newest confectionery creations: Salted Caramel and Affogato-flavored Creme Bars. This significant product launch is amplified by a…
- Digital Advertising and Programmatic
- September 1, 2026
- 34 views
PubMatic’s Agentic AI Platform Drives Significant Growth and Redefines Ad Tech Landscape
PubMatic, a leading sell-side platform (SSP), has announced a significant acceleration in its agentic artificial intelligence (AI) initiatives, marking a pivotal shift in the programmatic advertising ecosystem. The company revealed…
- Digital Advertising and Programmatic
- September 1, 2026
- 32 views
Blu Character Embarks on Mission to Unify The UPS Store Brand Messaging Beyond Shipping
The UPS Store is introducing Blu, a new animated character designed to enhance brand messaging and highlight the franchise’s diverse service offerings beyond traditional shipping. This strategic initiative aims to…
