- Public Relations and Corporate Comms
- August 13, 2026
- 15 views
4 tips for rebranding across a decentralized organization
In an era where institutional identity is frequently diluted by the sheer scale and complexity of modern research universities, the University of Georgia’s (UGA) Franklin College of Arts and Sciences…
- Public Relations and Corporate Comms
- August 13, 2026
- 15 views
Who Should Communications Report to: A Deep Dive Into the Strategic Evolution of the Modern Org Chart
The structural positioning of the communications function within a corporate hierarchy has long been a subject of debate among executive leadership and public relations professionals. A recent industry-wide inquiry conducted…
- Public Relations and Corporate Comms
- August 13, 2026
- 13 views
What CCOs are saying about the future of communications
The corporate landscape is currently undergoing a fundamental transformation, placing the Chief Communications Officer (CCO) at the very center of business strategy and organizational resilience. As the traditional boundaries between…
- Public Relations and Corporate Comms
- August 13, 2026
- 12 views
The Future of Communications Measurement: Implementing the 2026 PESO Model Operating System for Business Impact
The landscape of public relations and corporate communications is undergoing a fundamental shift as traditional vanity metrics lose their relevance in an era dominated by artificial intelligence and synthesized information.…
- Public Relations and Corporate Comms
- August 12, 2026
- 14 views
Customer Service Crisis at StubHub and Shifting Digital Landscapes Highlight a Period of Reputation Volatility for Global Brands and Media Platforms
StubHub, the prominent secondary ticket marketplace, is currently facing intense scrutiny following a comprehensive investigation that suggests its core brand promise of a "FanProtect Guarantee" is failing to meet consumer…
- Public Relations and Corporate Comms
- August 12, 2026
- 15 views
The Evolution of Digital Marketing from Search Engine Optimization to AI Visibility Engineering
The landscape of digital communications and marketing is undergoing a fundamental transformation as traditional Search Engine Optimization (SEO) gives way to AI Visibility and Generative Engine Optimization (GEO). For decades,…
- Public Relations and Corporate Comms
- August 12, 2026
- 19 views
5 Questions to Ask Before Writing Your Next Change Announcement
Organizational change management has evolved from a secondary administrative task into a core strategic imperative for modern enterprises. As businesses grapple with rapid technological shifts, fluctuating economic conditions, and evolving…
- Public Relations and Corporate Comms
- August 12, 2026
- 14 views
The Power of Purpose Dini von Mueffling on the Evolution of Social Impact PR and the Legacy of Virginia Roberts Giuffre.
In an era where corporate social responsibility is often scrutinized for its authenticity, Dini von Mueffling, the Founder and CEO of Dini von Mueffling Communications (DVMC), has established a definitive…
- Public Relations and Corporate Comms
- August 12, 2026
- 10 views
The Evolution of the PESO Model in Modern Branding Analyzing the Hasbro and Peppa Pig Global Marketing Campaign
In an era where digital saturation makes it increasingly difficult for legacy brands to capture the collective consciousness, the recent collaboration between Hasbro and the creative agency PrettyGreen has established…
- Public Relations and Corporate Comms
- August 12, 2026
- 18 views
The Evolution of Internal Communications Navigating Technological Shifts and the Demand for Measurable Employee Engagement
Internal communications departments are currently navigating a period of unprecedented transformation as they strive to balance the rapid integration of emerging technologies with the escalating expectations of a modern, diverse…
