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- Social Media Marketing
- May 25, 2026
- 89 views
Community Building: The Future of Small Business Success – Insights from Peg Fitzpatrick and Kristina Bartold
The grand finale of the Pop-Up Social Success Series featured a pivotal discussion between social media strategist Peg Fitzpatrick and acclaimed community expert Kristina Bartold, delving into the essential strategies…
- Public Relations and Corporate Comms
- May 25, 2026
- 167 views
SHEIN Leverages Deep Consumer Insights and Integrated Marketing to Capture Gen Z Interest During Festival Season
At the 2026 Meltwater Summit, a premier gathering for global marketing and communications leaders, Lisa Zlotnick, Head of U.S. Brand PR for the global e-commerce giant SHEIN, outlined the strategic…
- E-commerce Marketing
- May 23, 2026
- 113 views
Chord Pivots to Data-Centric Commerce Platform, Empowering Brands with Unified Insights Amidst Evolving E-commerce Landscape
When Bryan Mahoney first spoke with Practical Ecommerce in 2021, he was at the helm of Chord, an ambitious e-commerce platform built on the principles of headless architecture. This innovative…
- Marketing Analytics and Data
- May 23, 2026
- 102 views
The Evolution of Mobile App Analytics Integrating Qualitative Insights to Drive User Retention and Product Optimization
The global mobile application industry has reached a state of unprecedented saturation, with millions of apps vying for consumer attention across the Apple App Store and Google Play Store. In…
- Digital Advertising and Programmatic
- May 23, 2026
- 100 views
Snapchat Unveils Unified Attribution to Enhance Advertiser Insights and App Promotion Effectiveness
Snapchat is significantly bolstering its advertising capabilities with the introduction of a new unified approach to its optimization and app measurement tools. This strategic evolution aims to provide app marketers…
- Search Engine Optimization (SEO)
- May 22, 2026
- 103 views
The AI-Driven Transformation of Search: Key Insights from Yoast’s May 2026 SEO Update
The digital landscape is undergoing a profound transformation, with artificial intelligence rapidly reshaping how users discover information, interact with businesses, and consume content online. These shifts were the central theme…
- Search Engine Optimization (SEO)
- May 19, 2026
- 116 views
Yoast Unveils Free AI Brand Insights Scan, Empowering Businesses to Master Their Narrative in the Age of Generative AI
Utrecht, Netherlands – Yoast, a global leader in SEO software, has announced the launch of a free, one-time AI Brand Insights scan for eligible customers, marking a significant step in…
- Pay-Per-Click (PPC) and Search Ads
- May 18, 2026
- 103 views
SMX Advanced Goes Virtual and Free for 2022, Featuring Expert Insights on AI and PPC Strategy
Search Marketing Expo (SMX) Advanced, a premier event for search marketing professionals, announced a significant shift in its 2022 format: the conference will be held virtually and, notably, completely free…
- Marketing Analytics and Data
- May 17, 2026
- 103 views
Analyzing Global Progress in Maternal Mortality Reduction and the Strategic Insights of the Goalkeepers 2017 Report
The Bill and Melinda Gates Foundation launched the inaugural Goalkeepers report in 2017, a comprehensive digital and print publication designed to track progress toward the United Nations Sustainable Development Goals…
- Public Relations and Corporate Comms
- May 17, 2026
- 144 views
SHEIN Leverages Consumer Insights and Integrated Marketing to Connect with Gen Z at the 2026 Meltwater Summit
At the 2026 Meltwater Summit, a premier gathering for global communications and marketing leaders, Lisa Zlotnick, Head of U.S. Brand PR at SHEIN, provided an in-depth look into the fast-fashion…
