OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Digital Ad Spend for Publishers During Election Cycles

The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is facing a potential paradigm shift with the introduction of sophisticated sell-side curation.…

Google Ads PMax Channel Performance Spend Over Time

Unveiling the New Channel Performance Report The latest iteration of the channel performance report presents a dynamic visualization of spend over time for individual channels contributing to a PMax campaign.…

Snapchat Emerges as a Key Driver of Efficient Spend Growth for Nutrimuscle, Highlighting Advanced Attribution’s Role in Digital Marketing

The rapidly expanding sports supplement brand, Nutrimuscle, has achieved significant strides in its growth objectives since integrating with the marketing analytics platform Fospha in June 2023, with a notable finding…

OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Redirect Billions in Political Ad Spend

The digital advertising landscape, particularly during election cycles, has long been a complex ecosystem where publishers often see a significant portion of potential revenue siphoned off by programmatic middlemen. This…