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- E-commerce Marketing
- May 26, 2026
- 45 views
Amazon Business Cards Usher in New Era of Rewards and Financing with U.S. Bank and Mastercard Partnership
Amazon.com Inc. is significantly enhancing its business credit card program, transitioning new applicants to a new suite of cards issued by U.S. Bank and powered by Mastercard. This strategic shift…
- Digital Advertising and Programmatic
- May 25, 2026
- 51 views
E.l.f. Cosmetics and Survivor Forge Unprecedented Narrative Marketing Partnership for Milestone Season Finale
E.l.f. Cosmetics is embarking on a pioneering marketing endeavor, integrating branded content directly into the narrative of the 50th season finale of CBS’s long-running reality competition, “Survivor.” This collaboration marks…
- Social Media Marketing
- May 24, 2026
- 45 views
LinkedIn Strengthens Advertiser Trust with Expanded DoubleVerify Partnership for Post-Bid Measurement Across Audience Network
Professional networking giant LinkedIn has announced a significant expansion of its strategic partnership with DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics. This latest collaboration…
- Digital Advertising and Programmatic
- May 23, 2026
- 48 views
Athletic Brewing Launches Largest National Marketing Campaign to Date, Bolstered by MLB Partnership and New Product Offerings
Athletic Brewing, a pioneering force in the nonalcoholic (NA) beer market, has unveiled its most ambitious national marketing initiative to date, strategically timed to capture consumer attention during the crucial…
- Conversion Rate Optimization (CRO)
- May 15, 2026
- 164 views
Amplitude Strategic Partnership with Statsig Signals Major Consolidation in Product Experimentation and AI Analytics Markets
On May 5, 2026, Amplitude CEO Spencer Skates announced a definitive strategic partnership with Statsig, the experimentation platform recently acquired by OpenAI, marking a significant realignment in the software-as-a-service (SaaS)…
- B2B Marketing
- May 14, 2026
- 53 views
Intent Data Versus AI in B2B Marketing: A Crucial Partnership for Unlocking Pipeline Growth
The question of whether B2B marketing teams need both intent data and artificial intelligence (AI) is increasingly becoming a central point of discussion during technology stack reviews and budget allocations.…
- Pay-Per-Click (PPC) and Search Ads
- May 10, 2026
- 56 views
The Perilous Partnership: How Google Local Service Ads and Google Ads Can Undermine Each Other
The common assumption among many Pay-Per-Click (PPC) managers is that deploying Google Local Service Ads (LSA) in tandem with traditional Google Ads represents a surefire strategy for amplified reach, a…
- Digital Advertising and Programmatic
- May 9, 2026
- 51 views
Papa Johns Teams Up with Disney and Pixar for Global "Toy Story 5" Partnership to Drive Cultural Relevance
Papa Johns has embarked on its most ambitious cultural marketing initiative to date, forging a global partnership with Disney and Pixar for the highly anticipated release of "Toy Story 5,"…
- Affiliate and Influencer Marketing
- May 5, 2026
- 59 views
Rakuten Advertising and impact.com Strategic Alliance: A Paradigm Shift in the Global Partnership Economy
The global affiliate marketing landscape underwent a significant transformation this week as Rakuten Advertising and impact.com announced a comprehensive strategic alliance designed to modernize the partnership economy. Under the terms…
- Digital Advertising and Programmatic
- May 4, 2026
- 68 views
Dollar General Integrates Onsite and Offsite Advertising Capabilities Through Trade Desk and Kevel Partnership
Dollar General is set to redefine the retail media landscape with a significant integration between its DG Media Network, The Trade Desk, and Kevel, aiming to provide advertisers with a…
