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- Conversion Rate Optimization (CRO)
- May 28, 2026
- 101 views
The Next Era of Product Experimentation Analyzing the Amplitude-Statsig Partnership and the Shift Toward AI-Native Infrastructure
The digital product landscape reached a significant turning point this year with the announcement of a strategic partnership between Amplitude, a leader in product analytics, and Statsig, a pioneer in…
- Digital Advertising and Programmatic
- May 27, 2026
- 92 views
Oreo and BTS Unite in Groundbreaking Global Snack Partnership to Celebrate K-Pop Culture and Brand Anniversaries
An article from Marketing Dive Dive Brief The group’s first global snack partnership to date coincides with its 13th anniversary. Published May 27, 2026 By Sara Karlovitch The iconic purple…
- Digital Advertising and Programmatic
- May 26, 2026
- 82 views
Essentia Expands "Change the Equation" Campaign with Cinematic Brand Film and Partnership with Son Heung-min
Essentia, the Nestlé-owned alkaline water brand, is significantly amplifying its “Change the Equation” marketing initiative with the launch of a new cinematic brand film and a strategic partnership with globally…
- Digital Advertising and Programmatic
- May 26, 2026
- 137 views
Liquid I.V. and Amazon Prime Video Forge Innovative Co-Branded Partnership with "Off Campus" Featuring Lead Actors in Custom Content
Liquid I.V., the popular electrolyte drink mix brand under the Unilever umbrella, is pushing the boundaries of co-branded content through an ambitious partnership with Amazon Prime Video’s new series, “Off…
- E-commerce Marketing
- May 26, 2026
- 83 views
Amazon Business Cards Usher in New Era of Rewards and Financing with U.S. Bank and Mastercard Partnership
Amazon.com Inc. is significantly enhancing its business credit card program, transitioning new applicants to a new suite of cards issued by U.S. Bank and powered by Mastercard. This strategic shift…
- Digital Advertising and Programmatic
- May 25, 2026
- 80 views
E.l.f. Cosmetics and Survivor Forge Unprecedented Narrative Marketing Partnership for Milestone Season Finale
E.l.f. Cosmetics is embarking on a pioneering marketing endeavor, integrating branded content directly into the narrative of the 50th season finale of CBS’s long-running reality competition, “Survivor.” This collaboration marks…
- Social Media Marketing
- May 24, 2026
- 90 views
LinkedIn Strengthens Advertiser Trust with Expanded DoubleVerify Partnership for Post-Bid Measurement Across Audience Network
Professional networking giant LinkedIn has announced a significant expansion of its strategic partnership with DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics. This latest collaboration…
- Digital Advertising and Programmatic
- May 23, 2026
- 108 views
Athletic Brewing Launches Largest National Marketing Campaign to Date, Bolstered by MLB Partnership and New Product Offerings
Athletic Brewing, a pioneering force in the nonalcoholic (NA) beer market, has unveiled its most ambitious national marketing initiative to date, strategically timed to capture consumer attention during the crucial…
- Conversion Rate Optimization (CRO)
- May 15, 2026
- 241 views
Amplitude Strategic Partnership with Statsig Signals Major Consolidation in Product Experimentation and AI Analytics Markets
On May 5, 2026, Amplitude CEO Spencer Skates announced a definitive strategic partnership with Statsig, the experimentation platform recently acquired by OpenAI, marking a significant realignment in the software-as-a-service (SaaS)…
- B2B Marketing
- May 14, 2026
- 90 views
Intent Data Versus AI in B2B Marketing: A Crucial Partnership for Unlocking Pipeline Growth
The question of whether B2B marketing teams need both intent data and artificial intelligence (AI) is increasingly becoming a central point of discussion during technology stack reviews and budget allocations.…
