OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Political Ad Spend for Publishers

The perennial election season, a period of intense political campaigning and, consequently, massive advertising expenditure, has long been a tale of lost opportunity for digital publishers. Billions of dollars in…

OpenX and Givsly Launch New Curated Advertising Solution for Political Campaigns to Enhance Targeting and Publisher Yield

The digital advertising landscape, particularly during election cycles, has long presented a complex challenge for publishers. A significant portion of billions in digital ad dollars is often siphoned off by…

OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting

The increasingly complex and often opaque world of political digital advertising is getting a dose of strategic refinement. As election cycles witness a surge in digital ad spending, publishers have…

OpenX and Givsly Launch New Political Advertising Solution Focused on Values-Based Targeting

The perennial challenge of publishers losing billions in digital ad revenue to programmatic middlemen during election seasons may soon face a new dynamic, as a burgeoning trend of sell-side curation…

OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Digital Ad Spend for Publishers During Election Cycles

The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is facing a potential paradigm shift with the introduction of sophisticated sell-side curation.…

OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Redirect Billions in Political Ad Spend

The digital advertising landscape, particularly during election cycles, has long been a complex ecosystem where publishers often see a significant portion of potential revenue siphoned off by programmatic middlemen. This…