- Content Marketing
- September 22, 2026
- 4 views
Marketing ROI in Financial Services: Navigating Complex Sales Cycles and Multi-Stakeholder Attribution Challenges
Marketing in financial services presents a unique and formidable challenge: the pivotal content that influences a deal and the eventual moment of that deal’s closure can be separated by many…
- Email Marketing
- September 21, 2026
- 12 views
UK Email Benchmarking Report Reveals Shifting Landscape for Marketers, Emphasizing Deliverability, AI Attribution, and Relationship-Centric KPIs
The latest DMA UK Email Benchmarking Report, sponsored by Validity, unveils a dynamic and evolving email marketing ecosystem. While year-over-year metrics show a generally positive trajectory for the channel, the…
- Pay-Per-Click (PPC) and Search Ads
- September 15, 2026
- 40 views
Google Ads Fully Rolls Out Non-Last Click Attribution for YouTube & Display Campaigns
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns, a significant development that promises to reshape how advertisers measure…
- Content Marketing
- September 14, 2026
- 44 views
Measuring Marketing ROI in Financial Services: Bridging the Attribution Gap in Long Sales Cycles and Complex Buying Committees
Marketing in financial services presents a unique and formidable challenge: the pivotal content that shapes a deal and the eventual moment of its closure can be separated by many months,…
- Affiliate and Influencer Marketing
- September 8, 2026
- 44 views
The Fall of PayPal Honey Major Affiliate Networks Cut Ties Over Attribution Violations and Noncompliance
In a move that has sent shockwaves through the global performance marketing industry, PayPal Honey, one of the world’s most prominent coupon and rewards browser extensions, has been removed from…
- Email Marketing
- September 6, 2026
- 45 views
AWeber Introduces Automatic UTM Tagging for Enhanced Email Marketing Attribution, Streamlining Performance Analysis in Google Analytics
FOR IMMEDIATE RELEASE AWeber, a leading email marketing service provider, has unveiled a significant enhancement to its platform: the automatic application of UTM parameters to all links within outgoing emails.…
- Pay-Per-Click (PPC) and Search Ads
- September 5, 2026
- 48 views
Google Ads Embraces Multi-Touch Attribution for YouTube and Display Campaigns, Revolutionizing Upper-Funnel Measurement
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal moment for advertisers seeking…
- Email Marketing
- September 5, 2026
- 45 views
Klaviyo Customer Churn Driven by Opaque Billing, Support Issues, and Attribution Discrepancies, New Study Reveals
Despite its established position in the e-commerce marketing automation landscape, Klaviyo is experiencing significant customer churn, primarily stemming from its complex billing practices, inconsistent customer support, and disputed revenue attribution.…
- Marketing Analytics and Data
- September 5, 2026
- 52 views
Unmasking Digital Ad Fraud: How Raiffeisen Bank Identified and Eliminated Affiliate Attribution Manipulation
In an increasingly digitized financial landscape, the integrity of marketing data has become as critical as the security of the banking transactions themselves. Raiffeisen Bank’s Russian division recently encountered a…
- Social Media Marketing
- September 1, 2026
- 34 views
Snapchat Expands Unified Attribution Approach Globally, Enhancing App Marketer Insights and Optimization Capabilities
Snapchat has announced a significant expansion of its Unified Attribution approach for app marketers, making it globally available to all advertisers and integrating with leading mobile measurement partners (MMPs) such…
