admin
- Affiliate and Influencer Marketing
- May 21, 2026
- 2 views
PayPal Honey Removed from Leading Affiliate Networks Following Allegations of Attribution Manipulation and Policy Non-Compliance
The affiliate marketing industry experienced a significant shift in its power dynamics and compliance standards this month as PayPal Honey, one of the world’s most prominent coupon and rewards platforms,…
- Pay-Per-Click (PPC) and Search Ads
- May 17, 2026
- 8 views
Google Ads Expands Attribution Model Support for YouTube and Display Campaigns
Earlier this week, Google officially announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal shift in how…
- Affiliate and Influencer Marketing
- May 12, 2026
- 14 views
Major Affiliate Networks Terminate PayPal Honey Following Investigations into Attribution Manipulation and Policy Violations
The affiliate marketing industry is currently navigating a significant shift following the recent removal of PayPal Honey, one of the sector’s most prominent players, from two of the largest affiliate…
- Pay-Per-Click (PPC) and Search Ads
- May 9, 2026
- 15 views
Google Ads Embraces Multi-Touch Attribution for YouTube and Display Campaigns, Revolutionizing Upper-Funnel Measurement
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns, a significant development poised to fundamentally alter how advertisers measure…
- Pay-Per-Click (PPC) and Search Ads
- May 8, 2026
- 14 views
Navigating the Labyrinth of PPC Attribution: Beyond Last Click in a Privacy-First World
The ease with which Pay-Per-Click (PPC) campaigns can now be initiated, thanks to advancements in Artificial Intelligence and sophisticated platform tools, belies a far more complex challenge: accurately measuring their…
- Pay-Per-Click (PPC) and Search Ads
- May 1, 2026
- 19 views
Google Ads Unlocks Non-Last Click Attribution for YouTube and Display Campaigns, Revolutionizing Upper Funnel Measurement
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns, a development poised to significantly alter how advertisers measure the…
- Pay-Per-Click (PPC) and Search Ads
- May 1, 2026
- 21 views
Navigating the Labyrinth of PPC Attribution: Beyond Last-Click in an Evolving Digital Landscape
The creation of Pay-Per-Click (PPC) campaigns has become remarkably streamlined, largely thanks to the advancements in Artificial Intelligence and sophisticated platform tools. These technologies enable advertisers to launch campaigns with…
- Affiliate and Influencer Marketing
- April 27, 2026
- 19 views
Major US Affiliate Networks Terminate PayPal Honey Following Allegations of Attribution Manipulation and Compliance Violations
The affiliate marketing landscape experienced a seismic shift in mid-January 2026 as two of the industry’s most prominent networks, Rakuten Advertising and impact.com, took the unprecedented step of removing PayPal…
- Pay-Per-Click (PPC) and Search Ads
- April 23, 2026
- 23 views
Google Ads Unlocks Non-Last Click Attribution for YouTube and Display Campaigns, Revolutionizing Upper-Funnel Measurement
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns, a significant development poised to fundamentally alter how advertisers measure…
- Pay-Per-Click (PPC) and Search Ads
- April 23, 2026
- 18 views
Beyond the Click: Navigating Complex Attribution in the Age of AI and Privacy Shifts
The ease with which Artificial Intelligence and sophisticated platform tools now enable the creation of Pay-Per-Click (PPC) campaigns has ushered in an era of unprecedented campaign volume and agility. However,…
