- Content Marketing
- August 9, 2026
- 8 views
Rethinking Content ROI: Why Financial Services Marketing Demands a New Attribution Model
Marketing in financial services comes with a unique and pervasive challenge: the content that significantly influences a deal and the moment that deal ultimately closes can be separated by many…
- Pay-Per-Click (PPC) and Search Ads
- August 5, 2026
- 15 views
Google Ads Unlocks Holistic Measurement for YouTube and Display Campaigns with Non-Last Click Attribution Rollout
Google announced earlier this week the full rollout of support for non-last click attribution models for YouTube and Display campaigns, a significant development poised to reshape how advertisers measure the…
- Email Marketing
- July 30, 2026
- 14 views
AWeber Revolutionizes Email Marketing Attribution with Automatic UTM Tagging
Philadelphia, PA – July 7, 2026 – AWeber, a venerable leader in email marketing services, has announced a significant enhancement to its platform, fundamentally transforming how marketers track the effectiveness…
- Affiliate and Influencer Marketing
- July 26, 2026
- 23 views
The Fall of PayPal Honey: Major Affiliate Networks Terminate and Suspend Platform Amid Attribution Manipulation Allegations
The affiliate marketing landscape experienced a seismic shift this week as two of the industry’s most prominent networks, Rakuten Advertising and impact.com, took decisive disciplinary action against PayPal Honey. The…
- Pay-Per-Click (PPC) and Search Ads
- July 25, 2026
- 16 views
Google Ads Unlocks Non-Last Click Attribution for YouTube and Display Campaigns, Revolutionizing Upper-Funnel Measurement
Earlier this week, Google announced a significant enhancement to its advertising platform, fully rolling out support for non-last click attribution models for YouTube and Display campaigns. This development marks a…
- Email Marketing
- July 22, 2026
- 20 views
AWeber Revolutionizes Email Marketing Attribution with Automatic UTM Tagging
Email marketing giant AWeber has announced a groundbreaking enhancement to its platform, launching an automatic UTM tagging feature designed to provide marketers with unparalleled clarity into their campaign performance. Effective…
- Affiliate and Influencer Marketing
- July 19, 2026
- 31 views
Major Affiliate Networks Terminate PayPal Honey Over Attribution Manipulation and Policy Violations
In a move that has sent shockwaves through the digital marketing industry, two of the largest affiliate networks in the United States, Rakuten Advertising and impact.com, have taken decisive action…
- Content Marketing
- July 16, 2026
- 34 views
Unlocking the True Value of Content: Navigating Attribution Challenges in Financial Services Marketing
Marketing in financial services presents a unique and formidable challenge: the pivotal content that influences a deal and the eventual moment that deal closes can be separated by many months,…
- Affiliate and Influencer Marketing
- July 3, 2026
- 44 views
PayPal Honey Faces Removal from Major Affiliate Networks Amid Allegations of Attribution Manipulation and Policy Violations
The affiliate marketing industry is currently navigating a period of significant upheaval following the removal of PayPal Honey, one of the world’s most prominent browser-based discount tools, from two of…
- Search Engine Optimization (SEO)
- July 2, 2026
- 30 views
Google Enhances AI Mode Recipe Links Amidst Continued Blogger Concerns Over Content Accuracy and Attribution
Google has rolled out its latest update to AI Mode recipe results, introducing a “new visual treatment” designed to improve the discoverability and navigation to original recipe pages. This marks…
