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- Pay-Per-Click (PPC) and Search Ads
- June 3, 2026
- 17 views
Google Ads Expands Attribution Support for YouTube and Display Campaigns
Earlier this week, Google officially announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal shift for advertisers,…
- Public Relations and Corporate Comms
- June 3, 2026
- 15 views
Social Media Platforms Implement Sweeping Algorithmic Changes and Enhanced Attribution Tools to Combat AI Content and Improve Advertising Efficacy
The global social media ecosystem is undergoing a significant transformation as major platforms including LinkedIn, X, Reddit, and Snapchat roll out a series of updates designed to prioritize human authenticity…
- Affiliate and Influencer Marketing
- May 29, 2026
- 14 views
PayPal Honey Suspended from Major Affiliate Networks Amid Allegations of Attribution Manipulation and Policy Violations
In a move that has sent shockwaves through the global performance marketing industry, PayPal Honey, one of the world’s most prominent browser extensions and coupon aggregators, has been removed or…
- Pay-Per-Click (PPC) and Search Ads
- May 26, 2026
- 25 views
Google Ads Expands Attribution Support for YouTube and Display Campaigns to Non-Last Click Models
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal shift for advertisers utilizing…
- Digital Advertising and Programmatic
- May 23, 2026
- 20 views
Snapchat Unveils Unified Attribution to Enhance Advertiser Insights and App Promotion Effectiveness
Snapchat is significantly bolstering its advertising capabilities with the introduction of a new unified approach to its optimization and app measurement tools. This strategic evolution aims to provide app marketers…
- Affiliate and Influencer Marketing
- May 21, 2026
- 14 views
PayPal Honey Removed from Leading Affiliate Networks Following Allegations of Attribution Manipulation and Policy Non-Compliance
The affiliate marketing industry experienced a significant shift in its power dynamics and compliance standards this month as PayPal Honey, one of the world’s most prominent coupon and rewards platforms,…
- Pay-Per-Click (PPC) and Search Ads
- May 17, 2026
- 19 views
Google Ads Expands Attribution Model Support for YouTube and Display Campaigns
Earlier this week, Google officially announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal shift in how…
- Affiliate and Influencer Marketing
- May 12, 2026
- 25 views
Major Affiliate Networks Terminate PayPal Honey Following Investigations into Attribution Manipulation and Policy Violations
The affiliate marketing industry is currently navigating a significant shift following the recent removal of PayPal Honey, one of the sector’s most prominent players, from two of the largest affiliate…
- Pay-Per-Click (PPC) and Search Ads
- May 9, 2026
- 23 views
Google Ads Embraces Multi-Touch Attribution for YouTube and Display Campaigns, Revolutionizing Upper-Funnel Measurement
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns, a significant development poised to fundamentally alter how advertisers measure…
- Pay-Per-Click (PPC) and Search Ads
- May 8, 2026
- 26 views
Navigating the Labyrinth of PPC Attribution: Beyond Last Click in a Privacy-First World
The ease with which Pay-Per-Click (PPC) campaigns can now be initiated, thanks to advancements in Artificial Intelligence and sophisticated platform tools, belies a far more complex challenge: accurately measuring their…
