- Affiliate and Influencer Marketing
- June 21, 2026
- 12 views
PayPal Honey Removal from Major Affiliate Networks Sparks Industry-Wide Reckoning Over Attribution Integrity
The affiliate marketing industry has been sent into a state of high alert following the unprecedented removal of PayPal Honey, one of the world’s most prominent browser extensions and coupon…
- Pay-Per-Click (PPC) and Search Ads
- June 19, 2026
- 12 views
Google Ads Enhances Attribution for YouTube and Display Campaigns, Ushering in New Era of Upper-Funnel Measurement
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns, a significant development poised to reshape how advertisers understand and…
- E-commerce Marketing
- June 18, 2026
- 14 views
The Marketing Efficiency Ratio: A Vital Metric for Navigating the Complexities of Ecommerce Advertising Attribution
The landscape of ecommerce advertising is fraught with complexity, a reality that persists despite the proliferation of advanced AI-driven tracking techniques and a plethora of specialized tools. While individual platforms…
rifanmuazin
- Pay-Per-Click (PPC) and Search Ads
- June 3, 2026
- 26 views
Google Ads Expands Attribution Support for YouTube and Display Campaigns
Earlier this week, Google officially announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal shift for advertisers,…
- Public Relations and Corporate Comms
- June 3, 2026
- 24 views
Social Media Platforms Implement Sweeping Algorithmic Changes and Enhanced Attribution Tools to Combat AI Content and Improve Advertising Efficacy
The global social media ecosystem is undergoing a significant transformation as major platforms including LinkedIn, X, Reddit, and Snapchat roll out a series of updates designed to prioritize human authenticity…
- Affiliate and Influencer Marketing
- May 29, 2026
- 25 views
PayPal Honey Suspended from Major Affiliate Networks Amid Allegations of Attribution Manipulation and Policy Violations
In a move that has sent shockwaves through the global performance marketing industry, PayPal Honey, one of the world’s most prominent browser extensions and coupon aggregators, has been removed or…
- Pay-Per-Click (PPC) and Search Ads
- May 26, 2026
- 46 views
Google Ads Expands Attribution Support for YouTube and Display Campaigns to Non-Last Click Models
Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal shift for advertisers utilizing…
- Digital Advertising and Programmatic
- May 23, 2026
- 30 views
Snapchat Unveils Unified Attribution to Enhance Advertiser Insights and App Promotion Effectiveness
Snapchat is significantly bolstering its advertising capabilities with the introduction of a new unified approach to its optimization and app measurement tools. This strategic evolution aims to provide app marketers…
- Affiliate and Influencer Marketing
- May 21, 2026
- 25 views
PayPal Honey Removed from Leading Affiliate Networks Following Allegations of Attribution Manipulation and Policy Non-Compliance
The affiliate marketing industry experienced a significant shift in its power dynamics and compliance standards this month as PayPal Honey, one of the world’s most prominent coupon and rewards platforms,…
- Pay-Per-Click (PPC) and Search Ads
- May 17, 2026
- 28 views
Google Ads Expands Attribution Model Support for YouTube and Display Campaigns
Earlier this week, Google officially announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal shift in how…
