- Public Relations and Corporate Comms
- September 21, 2026
- 53 views
The Future of Strategic Communication: Adopting the 2026 PESO Model Operating System for Measurable Business Growth
The landscape of professional communication is undergoing a fundamental transformation as traditional metrics like impressions, reach, and Advertising Value Equivalents (AVEs) become increasingly decoupled from actual business outcomes. For decades,…
- Public Relations and Corporate Comms
- September 19, 2026
- 48 views
The Strategic Importance of Mid-Year Planning: Why Marketing Leaders Are Adopting the Christmas in July Framework to Secure Q4 Success.
As the global business landscape enters the third quarter, a growing number of marketing and communications executives are shifting their focus from summer seasonal campaigns to the rigorous demands of…
- Public Relations and Corporate Comms
- September 12, 2026
- 45 views
Strategic Planning Resilience Why Marketing Leaders are Adopting the Christmas in July Framework for Q4 Success
The concept of "Christmas in July" has long been associated with retail promotions and mid-summer festive themed events, yet a growing contingent of marketing and communications leaders are repurposing the…
- Public Relations and Corporate Comms
- August 22, 2026
- 56 views
Strategic Planning for Q4: Why Marketing Leaders are Adopting the Christmas in July Methodology to Ensure Fiscal Success
The concept of Christmas in July has long been viewed as a retail gimmick or a whimsical mid-summer celebration. However, for senior marketing and communications leaders, the "Christmas in July"…
