admin
- Public Relations and Corporate Comms
- May 18, 2026
- 13 views
Measuring the PESO Model Shifting from Activity-Based Reporting to Outcome-Driven Strategic Growth in an AI Era
The discipline of strategic communications is currently undergoing a fundamental transformation as traditional metrics of success—such as impressions, click-through rates, and total output—lose their relevance in a landscape dominated by…
- E-commerce Marketing
- May 2, 2026
- 23 views
Drew Fallon Discusses AI-Powered Financial Automation and the Resurgence of Consumer M&A Activity
Drew Fallon, a serial entrepreneur with a diverse background spanning investment banking and the direct-to-consumer (DTC) CPG sector, is now at the helm of Iris, an innovative AI-driven financial modeling…
- Public Relations and Corporate Comms
- April 23, 2026
- 27 views
Measuring the PESO Model: Shifting from Activity-Based Metrics to Outcome-Driven Business Storytelling
In the rapidly evolving landscape of digital communications, the traditional metrics used to evaluate public relations and marketing efficacy are undergoing a fundamental transformation. As organizations grapple with AI-driven discovery,…
- Public Relations and Corporate Comms
- April 19, 2026
- 27 views
Stop Measuring Activity and Start Measuring Impact: Redefining Success in the Modern Workplace
The traditional landscape of internal corporate communication is undergoing a fundamental transformation, moving away from a volume-based approach toward a strategy rooted in behavioral science and tangible business outcomes. For…
