- Public Relations and Corporate Comms
- September 18, 2026
- 15 views
AI Safety Alarms at Anthropic, Rising Burnout Among Communications Professionals, and the Strategic Success of Experiential Marketing in 2026
The landscape of professional communications and artificial intelligence is currently navigating a period of profound volatility, marked by internal dissent at leading tech firms, a deepening mental health crisis among…
- Public Relations and Corporate Comms
- September 18, 2026
- 14 views
The Strategic Fragility of Duolingo’s Viral Marketing Engine: A PESO Model Diagnostic of the World’s Most Famous Language App
The digital marketing landscape in 2025 and 2026 has been dominated by a single, lime-green mascot that has effectively redefined the boundaries of brand personality and shared media. Duolingo, the…
- Public Relations and Corporate Comms
- September 18, 2026
- 13 views
Lessons in Discipline and Strategic Integration from the Front Lines of the PESO Model
The implementation of the PESO Model—an industry-standard operating system that integrates paid, earned, shared, and owned media—remains a cornerstone of modern public relations and marketing strategy. Developed by Gini Dietrich,…
- Public Relations and Corporate Comms
- September 18, 2026
- 12 views
The Six Stages of PESO Model Maturity
The recent release of data regarding the PESO Model® Maturity Ladder has revealed a significant disparity between perceived professional competence and actual operational execution within the global communications industry. According…
- Public Relations and Corporate Comms
- September 17, 2026
- 15 views
Navigating the High Stakes of Modern Reputation Management From AI Controversies to Geopolitical Disputes and the $1.2 Billion Valuation Gap
The landscape of public relations and corporate communications has undergone a seismic shift in recent years, driven by the rapid evolution of artificial intelligence, the heightening of geopolitical sensitivities, and…
- Public Relations and Corporate Comms
- September 17, 2026
- 20 views
Beyond the Follower Count: How Domino’s is Redefining Gen Z Engagement Through Hyper-Local Community Influence
The traditional paradigm of influencer marketing, long dominated by the pursuit of creators with multi-million-follower counts, is undergoing a fundamental shift as brands seek more authentic connections with the next…
- Public Relations and Corporate Comms
- September 17, 2026
- 18 views
Voices of Resilience and Duty: The PR Community Reflects on the 25th Anniversary of September 11
Twenty-five years have passed since the morning of September 11, 2001, a day that fundamentally restructured the global landscape of politics, security, and human connection. For the public relations and…
- Public Relations and Corporate Comms
- September 17, 2026
- 17 views
Crisis Management and the Hyrox Beijing Incident A PR Post-Mortem on Athlete Conduct and Brand Accountability
The rapid rise of Hyrox, a global fitness racing series that combines running with functional workout stations, has been one of the most significant success stories in the modern sports…
- Public Relations and Corporate Comms
- September 17, 2026
- 9 views
Christina Stejskal Returns to Fender as Chief Communications Officer to Lead Global Strategy Amid a Changing Media Landscape
Fender Musical Instruments Corporation (FMIC), the world’s leading manufacturer of stringed instruments and amplifiers, has announced the return of Christina Stejskal as Chief Communications Officer (CCO). Stejskal, who previously held…
- Public Relations and Corporate Comms
- September 17, 2026
- 15 views
Running Toward the Unknown: Samantha Stark and the Evolution of AI-Driven Communications Strategy for the Modern Era
The communications landscape is currently undergoing its most significant transformation since the advent of the internet, driven primarily by the rapid integration of generative artificial intelligence. At the forefront of…
