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- Digital Advertising and Programmatic
- May 27, 2026
- 27 views
Oreo and BTS Unite in Groundbreaking Global Snack Partnership to Celebrate K-Pop Culture and Brand Anniversaries
An article from Marketing Dive Dive Brief The group’s first global snack partnership to date coincides with its 13th anniversary. Published May 27, 2026 By Sara Karlovitch The iconic purple…
- Marketing Analytics and Data
- May 27, 2026
- 18 views
Data Analysis of the United States Opioid Crisis and Global Overdose Trends
The United States continues to grapple with a public health emergency of unprecedented proportions as the opioid epidemic claims tens of thousands of lives annually, reshaping the demographic and socio-economic…
- Affiliate and Influencer Marketing
- May 27, 2026
- 18 views
Rakuten Advertising and impact.com Forge Strategic Alliance to Modernize Global Affiliate Marketing Technology
The affiliate marketing industry has entered a transformative era following the announcement of a strategic alliance between Rakuten Advertising and impact.com, a move designed to redefine the global partnership economy.…
- Public Relations and Corporate Comms
- May 27, 2026
- 14 views
The Global State of Integrated Marketing Data Reveals Significant Maturity Gap in PESO Model Implementation
New industry data derived from the recently launched PESO Model Diagnostic has uncovered a substantial disconnect between how marketing and communications teams perceive their operational integration and how they actually…
- Public Relations and Corporate Comms
- May 26, 2026
- 18 views
Strategic Communications Professionals Increasingly Rely on Historical Literacy to Navigate Global Crises and Brand Risks
The modern landscape of corporate communications has evolved into a high-stakes environment where a single misunderstood cultural reference or an ignored historical precedent can lead to multi-million dollar losses in…
- Public Relations and Corporate Comms
- May 25, 2026
- 16 views
Media Maverick Ted Turner Dies at 87 as Global Energy Markets Face Unprecedented Volatility and B2B Video Strategies Pivot to LinkedIn
The global communications and media landscape underwent a seismic shift this week, marked by the passing of Ted Turner, the visionary founder of CNN, and a worsening energy crisis that…
- Public Relations and Corporate Comms
- May 24, 2026
- 20 views
US Health Officials Downplay Pandemic Risk as Global Hantavirus Concerns Mount Following Cruise Ship Outbreak
In a series of high-level briefings held this week, United States health officials moved to reassure a wary public that a recent outbreak of hantavirus, which originated on a Dutch-flagged…
- Marketing Analytics and Data
- May 24, 2026
- 18 views
Data-Driven Progress in Global Health and the Strategic Reduction of Maternal Mortality Trends in the Goalkeepers 2017 Report
The Bill and Melinda Gates Foundation released its inaugural Goalkeepers report in 2017, establishing a new framework for tracking progress toward the United Nations Sustainable Development Goals (SDGs). The report,…
- Pay-Per-Click (PPC) and Search Ads
- May 24, 2026
- 20 views
Navigating PPC Workshops and Industry Shifts Amidst Global Uncertainty
The landscape of professional development and digital marketing education has been significantly reshaped by the ongoing global health crisis, prompting innovative approaches to traditional learning formats. This article delves into…
- Search Engine Optimization (SEO)
- May 24, 2026
- 19 views
The Global Search Landscape Undergoes a Seismic Shift as AI Fuels Multichannel Discovery and Intent
The search business is no longer solely Google’s domain, with recent strategic maneuvers by major tech players signaling a profound transformation of how consumers discover information, products, and services. In…
