- Content Marketing
- September 7, 2026
- 7 views
Localized PR Headlines Outperform General Campaigns in Earning Links and Engagement, New BuzzSumo Research Reveals
New research conducted by BuzzSumo unequivocally demonstrates that public relations campaigns employing a localized angle in their headlines achieve substantially higher rates of engagement, syndication, and inbound links compared to…
- Content Marketing
- September 7, 2026
- 9 views
The Shifting Sands of B2B Software Research: Marketers Turn to AI Visibility Tools as Chatbots Eclipse Traditional Search
A recent study, G2’s 2026 Answer Economy research, has revealed a significant paradigm shift in how B2B software buyers initiate their product investigations: a striking 51% now begin their research…
- B2B Marketing
- September 1, 2026
- 20 views
The Future of B2B Content: How Original Research and Influencer Collaboration Power Thought Leadership in the Age of AI
In the rapidly evolving landscape of B2B marketing, a significant shift is underway. Modern B2B buyers, armed with increasing skepticism and a wealth of readily available information, are no longer…
- Content Marketing
- August 31, 2026
- 24 views
Localized PR Campaigns Outperform General Strategies in Driving Engagement and Links, New Research Reveals
Recent extensive analysis of Public Relations (PR) campaign headlines across leading US and UK media outlets has unequivocally demonstrated the superior engagement value of adopting a localized approach. This insight,…
- Marketing Analytics and Data
- August 29, 2026
- 24 views
Five Essential Research Papers Defining the Next Frontier of Agentic AI in 2026
The landscape of artificial intelligence has undergone a fundamental transformation throughout 2025 and early 2026, shifting away from passive large language models toward autonomous agents capable of independent execution. While…
- Social Media Marketing
- August 27, 2026
- 26 views
Snapchat Emerges as Key Marketing Hub for Sports Betting and Prediction Markets, New Research Reveals Deep Engagement Among Adult Users
A recent comprehensive research report conducted by Snapchat in partnership with Alter Agents has positioned the social media platform as a significant and increasingly indispensable destination for sports betting and…
- Marketing Analytics and Data
- August 22, 2026
- 41 views
5 Agentic AI Research Papers You Need to Read in 2026
The landscape of artificial intelligence research in 2026 has undergone a fundamental transformation, moving decisively away from the era of static large language models (LLMs) toward the era of autonomous…
- Content Marketing
- August 18, 2026
- 27 views
Mastering the Art of PR: A Two-Step, Research-Driven Blueprint for Campaign Success
Crafting public relations campaigns that not only capture attention but also deliver measurable results is a perennial challenge for PR professionals. The quest for innovative, impactful ideas often battles against…
- Conversion Rate Optimization (CRO)
- August 16, 2026
- 34 views
Andrew Engdahl Nominated for Visionaries of the Year as Instapage Rallies Support for Blood Cancer Research and Patient Advocacy
Andrew Engdahl, the Head of Sales at the post-click automation leader Instapage, has been officially nominated as a candidate for the Blood Cancer United Visionaries of the Year campaign. This…
- Public Relations and Corporate Comms
- August 16, 2026
- 35 views
Bridging the Gap Between Internal Communication Metrics and Organizational Impact: New Research Reveals a Disconnect in Strategic Measurement
The landscape of corporate internal communications is undergoing a fundamental transformation as executive leadership teams increasingly demand tangible proof of return on investment beyond traditional engagement markers. For decades, internal…
