- E-commerce Marketing
- August 14, 2026
- 41 views
Navigating the Labyrinth: Ad Fraud Expert Jeromy Sonne Illuminates the Dark Corners of Digital Advertising
Jeromy Sonne, a seasoned veteran of the digital advertising landscape, has transitioned from mastering the intricacies of Facebook ads to becoming a leading authority in ad fraud detection. His firm,…
- Marketing Analytics and Data
- August 14, 2026
- 56 views
How Raiffeisen Bank Leveraged Advanced Data Analytics to Combat CPA Affiliate Fraud and Optimize Marketing Expenditure
Digital transformation in the banking sector has necessitated a rigorous approach to marketing attribution, particularly as financial institutions increasingly rely on Cost Per Action (CPA) networks to drive customer acquisition.…
- Marketing Analytics and Data
- August 7, 2026
- 55 views
Raiffeisen Bank Uncovers Affiliate Marketing Fraud Through Advanced Data Analytics and BigQuery Integration
Raiffeisen Bank, one of Russia’s leading financial institutions, has successfully identified and mitigated a sophisticated affiliate marketing fraud scheme that was siphoning marketing budgets and distorting performance metrics. In collaboration…
- Marketing Analytics and Data
- July 30, 2026
- 47 views
Raiffeisen Bank Leverages Advanced Data Analytics to Detect Affiliate Fraud and Optimize Digital Marketing Expenditure
In an era where digital acquisition costs are under constant scrutiny, Raiffeisen Bank, one of Russia’s leading financial institutions, recently undertook a comprehensive forensic analysis of its affiliate marketing ecosystem.…
- E-commerce Marketing
- July 23, 2026
- 58 views
The AI-Powered Avalanche: Generative Art Unleashes a New Era of E-commerce Refund Fraud
The landscape of e-commerce is facing a sophisticated new threat as fraudsters leverage generative artificial intelligence (AI) to fabricate evidence for fraudulent refund claims, a development poised to cost retailers…
- Marketing Analytics and Data
- July 23, 2026
- 61 views
Raiffeisen Bank Uncovers Affiliate Marketing Fraud Using Advanced Data Analytics and Google BigQuery
Raiffeisen Bank’s Russian division recently identified and neutralized a sophisticated affiliate marketing fraud scheme that was siphoning marketing budgets through deceptive traffic attribution. Working in collaboration with data analysts from…
- E-commerce Marketing
- July 16, 2026
- 84 views
The Generative AI Surge: A New Frontier in E-commerce Refund Fraud
Fraudsters are increasingly leveraging the power of generative artificial intelligence to fabricate compelling evidence for e-commerce refund claims, creating a sophisticated new avenue for financial crime that threatens to cost…
- Marketing Analytics and Data
- July 15, 2026
- 79 views
Raiffeisen Bank Uncovers Affiliate Marketing Fraud Through Advanced Data Analytics and BigQuery Integration
Raiffeisen Bank’s Russian division recently identified a sophisticated scheme of affiliate marketing fraud that was artificially inflating customer acquisition costs while cannibalizing organic and paid search traffic. The discovery was…
- Marketing Analytics and Data
- July 8, 2026
- 64 views
Raiffeisen Bank Uncovers Sophisticated Affiliate Marketing Fraud Through Advanced Big Data Analytics
Raiffeisen Bank’s Russian division recently completed a comprehensive investigation into its digital acquisition channels, uncovering a sophisticated affiliate marketing fraud scheme that had been artificially inflating the bank’s marketing expenses.…
- E-commerce Marketing
- July 7, 2026
- 70 views
Friendly Fraud Surges, Prompting Retailers to Embrace AI for Defense
The landscape of e-commerce and retail transactions is increasingly being defined by a growing threat: friendly fraud. A comprehensive report by Chargebacks911 reveals that a staggering majority of retailers, over…
