Rakuten Advertising and impact.com Form Strategic Alliance to Modernize Global Affiliate Marketing Ecosystem

In a move that signals a significant realignment within the digital advertising sector, Rakuten Advertising and impact.com have entered into a strategic partnership aimed at redefining the standards of the…

YouTube Secures Sixth Consecutive MRC Brand Safety Accreditation, Pioneering Short-Form Video Certification with Shorts Inclusion

YouTube, the global video-sharing behemoth, has once again solidified its commitment to advertiser confidence by achieving the Media Rating Council’s (MRC) brand safety accreditation for in-stream ads, marking its sixth…

Meta Explores Long-Form Content Resurgence with New ‘Series’ Feature for Reels on Instagram and Facebook

Meta is embarking on a strategic shift, signaling a renewed interest in long-form content by introducing a "Series" option for its popular Reels feature across both Instagram and Facebook. This…