- Public Relations and Corporate Comms
- September 5, 2026
- 42 views
The Finish Line Illusion: Why Market Leadership Is Never Guaranteed in a Rapidly Shifting Competitive Landscape
The 2026 Los Angeles Marathon concluded with a finish so narrow that it has since become a definitive case study for both athletic endurance and corporate strategy. For nearly 26…
- Public Relations and Corporate Comms
- September 5, 2026
- 47 views
Be the CCO: What communicators think Neutrogena should do next
The skincare industry giant Neutrogena is currently navigating one of the most complex reputational crises in its corporate history. Following the tragic passing of actress and former brand ambassador Hayden…
- Public Relations and Corporate Comms
- September 5, 2026
- 46 views
The PESO Model® Diagnostic: The Budweiser Super Bowl Ad – Spin Sucks
Following the conclusion of Super Bowl LX, Anheuser-Busch’s flagship brand, Budweiser, has once again claimed the top spot on USA Today’s Ad Meter. The winning commercial, titled "American Icons," served…
- Public Relations and Corporate Comms
- September 5, 2026
- 53 views
Simplifying Global Internal Communications and the Strategic Evolution of Managerial Engagement in the Age of Artificial Intelligence
The landscape of corporate internal communications is undergoing a fundamental transformation, shifting away from high-volume information dissemination toward a more streamlined, human-centric approach. At the center of this evolution is…
- Public Relations and Corporate Comms
- September 5, 2026
- 43 views
Google AI Search Overhaul Validates Visibility Engineering Strategies Amid Growing Internal Corporate Communication Gaps
The technological landscape of digital discovery has reached a definitive turning point following Google’s recent announcement of a comprehensive artificial intelligence overhaul of its search engine. This shift, which industry…
- Public Relations and Corporate Comms
- September 5, 2026
- 55 views
The Scoop: Callaway issues new apology with details on approval process, $1M donation
Callaway Golf has officially severed its professional ties with the content creation group Good Good Golf and issued a comprehensive secondary apology following a wave of public indignation regarding a…
- Public Relations and Corporate Comms
- September 5, 2026
- 49 views
Strategic Q4 Planning and the PESO Model Operating System Why July is the Critical Window for Marketing Leaders
Marketing and communications leaders are increasingly adopting a mid-year strategic pivot known as the Christmas in July methodology to navigate the complexities of the fourth-quarter (Q4) fiscal cycle. This approach,…
- Public Relations and Corporate Comms
- September 5, 2026
- 48 views
MGM Resorts Communications Leader Lauren Stephens on the Real Reason Change Communications Fail
The trajectory of a professional career rarely follows a linear path, yet for Lauren Stephens, the unconventional nature of her journey has become her greatest strategic asset. Currently serving as…
- Public Relations and Corporate Comms
- September 5, 2026
- 50 views
Why Corporate Communications Measurement Fails Without a Unified Marketing Operating System
The persistent inability of corporate marketing and communications departments to prove return on investment is frequently misdiagnosed as a technical measurement deficit when it is, in fact, a structural failure…
- Public Relations and Corporate Comms
- September 4, 2026
- 48 views
The Evolving Landscape of Digital Communication: Influencer Networks, AI Labeling Challenges, and the Shift in Subscription Economics
New York City’s political landscape is witnessing a fundamental shift in how public information is disseminated, as Mayor Zohran Mamdani’s administration formalizes a direct communication pipeline with over 200 social…
