- Email Marketing
- September 18, 2026
- 31 views
Going through a merger, rebrand, or domain change? Read this first.
In the complex landscape of corporate evolution—whether driven by strategic mergers, ambitious rebrands, or necessary domain shifts—an often-overlooked yet critically important element frequently determines the success or failure of digital…
- Public Relations and Corporate Comms
- September 12, 2026
- 42 views
MGM Resorts Internal Communications Leader Lauren Stephens on Strategic Change Management and the Power of Direct Conversation
The role of internal communications within a global hospitality giant like MGM Resorts International is a high-stakes balancing act of logistical precision and human empathy. Lauren Stephens, who currently leads…
- Email Marketing
- September 12, 2026
- 39 views
Tracking pixel: what do the CNIL recommendations change
Organizations engaged in email communications within the European Union, or those targeting EU-based contacts, are now navigating a significant evolution in data privacy regulations concerning the tracking of email open…
- Public Relations and Corporate Comms
- September 9, 2026
- 44 views
4 Rules for Communicating Through Unexpected Change
In the volatile landscape of modern organizational management, the ability to navigate sudden shifts in policy, market conditions, or internal structure is a defining trait of successful leadership. For communication…
- Content Marketing
- September 7, 2026
- 42 views
Mastering CRM Change Management: Strategies for Successful Adoption and Sustained Growth
Customer Relationship Management (CRM) projects, despite their significant investment, frequently encounter setbacks not due to technical flaws, but rather a critical oversight of the human element: the people expected to…
- Public Relations and Corporate Comms
- September 5, 2026
- 47 views
MGM Resorts Communications Leader Lauren Stephens on the Real Reason Change Communications Fail
The trajectory of a professional career rarely follows a linear path, yet for Lauren Stephens, the unconventional nature of her journey has become her greatest strategic asset. Currently serving as…
- Email Marketing
- September 4, 2026
- 49 views
Going through a merger, rebrand, or domain change? Read this first
Navigating significant corporate transitions such as mergers, rebrands, or domain changes presents a myriad of challenges, often demanding meticulous attention to visual identity, legal frameworks, and market positioning. However, a…
- Public Relations and Corporate Comms
- August 30, 2026
- 44 views
The 3 People Every Comms Team Needs During Organizational Change
Organizational change, whether prompted by a merger, a shift in leadership, or a digital transformation, remains one of the most volatile periods for any enterprise. While the technical aspects of…
- Email Marketing
- August 28, 2026
- 42 views
Going through a merger, rebrand, or domain change? Read this first
In the dynamic landscape of corporate evolution, events such as mergers, rebrands, and domain changes represent pivotal moments for any organization. While these transitions often command significant resources dedicated to…
- Public Relations and Corporate Comms
- August 23, 2026
- 52 views
5 Questions to Ask Before Writing Your Next Change Announcement
In the modern corporate landscape, the success of an organization is often measured by its ability to navigate transition. Whether an enterprise is implementing a return-to-office mandate, integrating artificial intelligence…
