BK Beauty Navigates TikTok’s Evolving Landscape and Celebrates Ulta Marketplace Success
Seven years after its inception, direct-to-consumer cosmetics brand BK Beauty, co-founded by Paul and Lisa Jauregui in Austin, Texas, continues to demonstrate remarkable resilience and strategic adaptability. The brand, which…
Affiliate Summit East 2025 Prepares for Manhattan Return as Performance Marketing Industry Celebrates Decades of Growth and Innovation
The global performance marketing community is preparing for the return of Affiliate Summit East (ASE25), scheduled to take place on August 4-5, 2025, at the New York Marriott Marquis in…
E.l.f. Beauty Celebrates Robust Fiscal 2026 Amidst Strategic Price Adjustments and Brand Expansion
E.l.f. Beauty Inc. concluded its fiscal year 2026 with a powerful fourth quarter, reporting sustained double-digit sales growth fueled by a potent combination of expanding e-commerce channels, strong retail partnerships,…












