ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else

The landscape of digital advertising is on the cusp of a significant transformation with the confirmed introduction of advertising within ChatGPT. This development, announced by OpenAI, marks a pivotal moment…

Everything You Need to Know About Hero Conf UK 2026

The highly anticipated Hero Conf UK, a premier event for Pay-Per-Click (PPC) and Paid Social advertising professionals, is set to return to the vibrant coastal city of Brighton. Scheduled for…

Retail CPA Challenges Signal a Need to Look Beyond Ad Platforms for Solutions

Retail Cost Per Acquisition (CPA) is experiencing a period of divergence, with some brands successfully maintaining efficiency while others grapple with escalating acquisition costs. The immediate, and often instinctive, reaction…