The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Paradigm with a New Media Quality Framework

The long-held adage that "all media isn’t created equal" is being resurrected as a critical counterpoint to the prevailing theories in programmatic advertising. For years, the industry has largely operated…

PubMatic Bets on Agentic AI as Industry Faces Inflection Point, Reports Mixed Q4 2025 Results

PubMatic, a leading Supply-Side Platform (SSP), has declared that both its company and the broader digital advertising industry are at a critical inflection point, signaling a significant shift in how…