Albertsons integrates branded product placement into AI-search tool

Albertsons Media Collective is significantly deepening its integration of artificial intelligence into its retail media operations, announcing an expanded partnership with Criteo that will now feature sponsored products directly within…

Seedtag’s New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media

Brian Gleason, a prominent figure in the advertising technology landscape, has transitioned from his role as CRO and president of retail media at Criteo to helm contextual ad platform Seedtag…

Programmatic Advertising’s Underbelly Exposed: Revenue Declines Fuel Fierce Competition and Strategic Maneuvering

Tuesday, November 18th, 2025 – 1:13 pm The landscape of programmatic advertising, long characterized by its intricate technological layers and competitive dynamics, is currently experiencing a period of intense friction.…

Amazon Publisher Services Embraces Open Standards with Prebid Adapter Beta Launch

Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched the open beta of its Prebid adapter, a move signaling a significant step toward fostering a…

The National Basketball Players Association Launches Plyrs Untd, a New Commercial Brand to Manage Player Name, Image, and Likeness Rights

The National Basketball Players Association (NBPA) has officially launched Plyrs Untd, a groundbreaking consumer-facing commercial brand designed to strategically manage and monetize the name, image, and likeness (NIL) rights of…

The Media Rating Council Introduces New Standards for Digital Ad Auction Transparency to Combat Opacity

The digital advertising landscape, long characterized by its complexity and often-criticized opacity, is set to undergo a significant shift with the introduction of new transparency standards by the Media Rating…

OAAA Unveils Enhanced OpenOOH Taxonomy to Drive Programmatic Adoption in Digital Out-of-Home

Tuesday, February 10th, 2026 – 9:00 am The Out of Home Advertising Association of America (OAAA) has officially launched an updated version of its OpenOOH venue taxonomy, a significant move…

Target and DirecTV Forge Strategic Alliance to Unify Shopper Data and Premium Video Advertising

Target’s retail media division, Roundel, and DirecTV have entered into a groundbreaking partnership aimed at revolutionizing how advertisers reach consumers through integrated shopper data and premium video placements. This collaboration,…

OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Reclaim Billions in Digital Ad Dollars for Publishers During Election Cycles

The intensifying battle for digital ad revenue during election seasons has a new contender: sell-side curation. As publishers historically lose billions to programmatic middlemen, a new solution aims to shift…

CMOs Prioritize Short-Term Gains Over Brand Growth Amidst CEO Pressure, Lippincott Study Reveals

The landscape of modern marketing leadership is undergoing a significant shift, with Chief Marketing Officers (CMOs) increasingly channeling their efforts toward initiatives that deliver immediate, quantifiable results, often at the…