- B2B Marketing
- September 13, 2026
- 74 views
Are Blogs Still a Worthwhile Channel to Invest In for B2B Marketing in the Age of AI?
The persistent question echoing through boardrooms and marketing departments today revolves around the enduring relevance of blogs as a strategic investment for B2B organizations. In an era where artificial intelligence…
- Pay-Per-Click (PPC) and Search Ads
- September 12, 2026
- 68 views
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The digital advertising landscape is in a constant state of evolution, driven by technological advancements and shifts in consumer behavior. One of the most significant recent developments has been the…
- Pay-Per-Click (PPC) and Search Ads
- September 11, 2026
- 102 views
Google Performance Max Evolves: New Channel-Level Controls Signal Deeper Advertiser Influence and Data Reliance
Google is reportedly in the early stages of alpha-testing significant new controls for its Performance Max (PMax) campaign type, a development that could fundamentally alter how advertisers guide the platform’s…
- Pay-Per-Click (PPC) and Search Ads
- September 3, 2026
- 66 views
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The burgeoning advertising landscape within artificial intelligence platforms, particularly ChatGPT, presents a significant opportunity for brands seeking to connect with a massive and engaged user base. With ChatGPT boasting over…
- Pay-Per-Click (PPC) and Search Ads
- September 3, 2026
- 59 views
Google Poised to Grant Advertisers Deeper Control Over Performance Max Channel Valuation
Google is reportedly in the early stages of alpha-testing a significant new feature within its Performance Max (PMax) advertising platform: channel-level controls. This development, if broadly rolled out, could empower…
- Pay-Per-Click (PPC) and Search Ads
- August 27, 2026
- 79 views
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The burgeoning landscape of artificial intelligence has presented marketers with a new frontier: advertising within conversational AI platforms. With ChatGPT boasting over 800 million monthly active users – a significant…
- Pay-Per-Click (PPC) and Search Ads
- August 20, 2026
- 84 views
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The burgeoning landscape of artificial intelligence advertising is rapidly evolving, and a recent test conducted by PPC Hero offers a granular look into the nascent advertising capabilities within ChatGPT. With…
- E-commerce Marketing
- August 18, 2026
- 70 views
Bero Gears Up for Cyber 5 with Lessons Learned from Amazon Prime Day Success and a Focus on Channel Strategy
Following a robust Amazon Prime Day period marked by significant year-over-year growth in conversion rates, non-alcoholic beer brand Bero is strategically positioning itself for the upcoming Cyber 5 sales event.…
- B2B Marketing
- August 7, 2026
- 81 views
Are Blogs Still a Worthwhile Channel to Invest In for B2B Marketing in the Age of AI?
The landscape of digital marketing is in constant flux, and one of the most persistent questions echoing through client consultations today revolves around the enduring relevance of blogs. As artificial…
- Email Marketing
- August 2, 2026
- 90 views
DMA UK Email Benchmarking Report Reveals Critical Shifts and Untapped Revenue in a Dynamic Channel
In the fiercely competitive landscape of email marketing, the definition of "good" is in constant flux. The latest DMA (Data & Marketing Association) UK Email Benchmarking Report, sponsored by Validity,…
