- Pay-Per-Click (PPC) and Search Ads
- August 20, 2026
- 3 views
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The burgeoning landscape of artificial intelligence advertising is rapidly evolving, and a recent test conducted by PPC Hero offers a granular look into the nascent advertising capabilities within ChatGPT. With…
- E-commerce Marketing
- August 18, 2026
- 10 views
Bero Gears Up for Cyber 5 with Lessons Learned from Amazon Prime Day Success and a Focus on Channel Strategy
Following a robust Amazon Prime Day period marked by significant year-over-year growth in conversion rates, non-alcoholic beer brand Bero is strategically positioning itself for the upcoming Cyber 5 sales event.…
- B2B Marketing
- August 7, 2026
- 20 views
Are Blogs Still a Worthwhile Channel to Invest In for B2B Marketing in the Age of AI?
The landscape of digital marketing is in constant flux, and one of the most persistent questions echoing through client consultations today revolves around the enduring relevance of blogs. As artificial…
- Email Marketing
- August 2, 2026
- 19 views
DMA UK Email Benchmarking Report Reveals Critical Shifts and Untapped Revenue in a Dynamic Channel
In the fiercely competitive landscape of email marketing, the definition of "good" is in constant flux. The latest DMA (Data & Marketing Association) UK Email Benchmarking Report, sponsored by Validity,…
- Pay-Per-Click (PPC) and Search Ads
- July 25, 2026
- 26 views
The Imperative of Cross-Channel Marketing in an Evolving Digital Landscape
Global digital ad spend is on an unprecedented trajectory, projected to surpass $740 billion by 2026. This escalating investment underscores the critical role of digital advertising, but it also highlights…
- E-commerce Marketing
- July 21, 2026
- 29 views
Google Analytics 4 Unveils Dedicated "AI Assistant" Channel to Track Generative AI Traffic
Google Analytics 4 (GA4) has introduced a significant new feature, the "AI Assistant" channel, launched in May, designed to specifically measure and analyze traffic originating from generative artificial intelligence platforms.…
- Pay-Per-Click (PPC) and Search Ads
- July 16, 2026
- 40 views
The Future of Digital Advertising: Mastering Cross-Channel Marketing Amidst Exploding Spend
Global digital advertising expenditure is on an unprecedented trajectory, projected to surpass $740 billion by 2026. This surge, fueled by an ever-expanding ecosystem of marketing channels, presents a significant challenge…
- E-commerce Marketing
- July 13, 2026
- 36 views
Google Analytics 4 Unveils "AI Assistant" Channel to Track Generative AI Traffic
Google Analytics 4 (GA4) has introduced a significant new feature, the "AI Assistant" channel, launched in May, designed to specifically measure and analyze traffic originating from generative AI platforms. This…
- Pay-Per-Click (PPC) and Search Ads
- July 8, 2026
- 38 views
The Essential Guide to Cross-Channel Marketing in an Evolving Digital Landscape
Global digital ad spend is projected to exceed $740 billion in 2026, a staggering figure that underscores the escalating investment in online advertising. However, this boom comes with a significant…
- E-commerce Marketing
- June 20, 2026
- 58 views
The 2026 eCommerce Trends Report Reveals Paradigm Shifts in Profitability, Channel Strategy, and Operational Efficiency
A comprehensive new report, compiled from the insights of 300 eCommerce store owners representing over $3.5 billion in combined revenue, challenges long-held conventional wisdom in the digital retail landscape. Released…
