- Pay-Per-Click (PPC) and Search Ads
- September 3, 2026
- 22 views
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The burgeoning advertising landscape within artificial intelligence platforms, particularly ChatGPT, presents a significant opportunity for brands seeking to connect with a massive and engaged user base. With ChatGPT boasting over…
- Pay-Per-Click (PPC) and Search Ads
- September 3, 2026
- 21 views
Google Poised to Grant Advertisers Deeper Control Over Performance Max Channel Valuation
Google is reportedly in the early stages of alpha-testing a significant new feature within its Performance Max (PMax) advertising platform: channel-level controls. This development, if broadly rolled out, could empower…
- Public Relations and Corporate Comms
- September 2, 2026
- 21 views
The Evolution of the PESO Model: Moving Beyond Channel Silos to Achieve Strategic Marketing Integration
The landscape of modern communications has undergone a radical transformation over the last decade, shifting from traditional media relations to a complex, multi-channel environment. Central to this evolution is the…
- Pay-Per-Click (PPC) and Search Ads
- August 27, 2026
- 37 views
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The burgeoning landscape of artificial intelligence has presented marketers with a new frontier: advertising within conversational AI platforms. With ChatGPT boasting over 800 million monthly active users – a significant…
- Pay-Per-Click (PPC) and Search Ads
- August 20, 2026
- 43 views
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The burgeoning landscape of artificial intelligence advertising is rapidly evolving, and a recent test conducted by PPC Hero offers a granular look into the nascent advertising capabilities within ChatGPT. With…
- E-commerce Marketing
- August 18, 2026
- 40 views
Bero Gears Up for Cyber 5 with Lessons Learned from Amazon Prime Day Success and a Focus on Channel Strategy
Following a robust Amazon Prime Day period marked by significant year-over-year growth in conversion rates, non-alcoholic beer brand Bero is strategically positioning itself for the upcoming Cyber 5 sales event.…
- B2B Marketing
- August 7, 2026
- 42 views
Are Blogs Still a Worthwhile Channel to Invest In for B2B Marketing in the Age of AI?
The landscape of digital marketing is in constant flux, and one of the most persistent questions echoing through client consultations today revolves around the enduring relevance of blogs. As artificial…
- Email Marketing
- August 2, 2026
- 45 views
DMA UK Email Benchmarking Report Reveals Critical Shifts and Untapped Revenue in a Dynamic Channel
In the fiercely competitive landscape of email marketing, the definition of "good" is in constant flux. The latest DMA (Data & Marketing Association) UK Email Benchmarking Report, sponsored by Validity,…
- Pay-Per-Click (PPC) and Search Ads
- July 25, 2026
- 54 views
The Imperative of Cross-Channel Marketing in an Evolving Digital Landscape
Global digital ad spend is on an unprecedented trajectory, projected to surpass $740 billion by 2026. This escalating investment underscores the critical role of digital advertising, but it also highlights…
- E-commerce Marketing
- July 21, 2026
- 56 views
Google Analytics 4 Unveils Dedicated "AI Assistant" Channel to Track Generative AI Traffic
Google Analytics 4 (GA4) has introduced a significant new feature, the "AI Assistant" channel, launched in May, designed to specifically measure and analyze traffic originating from generative artificial intelligence platforms.…
