rifanmuazin
- Digital Advertising and Programmatic
- May 19, 2026
- 20 views
Brian Gleason Sees Contextual Advertising as the Next Frontier in Ad Tech
Brian Gleason, who previously served as Chief Revenue Officer and President of Retail Media at Criteo, has transitioned to a new leadership role as CEO of Seedtag, a prominent contextual…
- Digital Advertising and Programmatic
- May 19, 2026
- 24 views
Programmatic Ad Tech Under Fire as Companies Report Declining Revenues Amidst Fierce Competition and Shifting Supply Chains
Tuesday, November 18th, 2025 – 1:13 pm The programmatic advertising technology landscape, long characterized by its intricate ecosystem and constant evolution, is currently experiencing a period of intense friction. Competitive…
- Digital Advertising and Programmatic
- May 19, 2026
- 22 views
Dr Pepper Launches "It’s a Pepper Fling" Microdrama Series to Revitalize Creamy Coconut Flavor
Dr Pepper is leaning into the burgeoning trend of microdramas with the launch of its four-episode social media series, "It’s a Pepper Fling." This campaign is strategically timed as parent…
- Digital Advertising and Programmatic
- May 19, 2026
- 24 views
Amazon Publisher Services Embraces Open Standards with Prebid Adapter Launch, Ushering in a New Era of Publisher Choice and Control
Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched its Prebid adapter into open beta, a significant move that signals a deeper commitment to fostering…
- Digital Advertising and Programmatic
- May 18, 2026
- 22 views
Upfront Presentations Reveal a Media Landscape Transformed by Live Sports, Data Dominance, and AI Integration
New York, NY – The annual upfront presentations, traditionally a cornerstone of the advertising industry where media companies pitch their upcoming programming and solicit advertising dollars, concluded last week with…
- Digital Advertising and Programmatic
- May 18, 2026
- 19 views
The Media Rating Council Introduces Landmark Standards for Digital Ad Auction Transparency to Combat Industry Opacity
The digital advertising ecosystem, long plagued by a lack of transparency, is taking a significant step towards greater clarity with the Media Rating Council (MRC) releasing new standards for digital…
- Digital Advertising and Programmatic
- May 18, 2026
- 22 views
OAAA Unveils Enhanced OpenOOH Taxonomy to Drive Programmatic Growth in Digital Out-of-Home
Tuesday, February 10th, 2026 – 9:00 am The Out of Home Advertising Association of America (OAAA) has launched a significantly updated version of its OpenOOH venue taxonomy, a move poised…
- Digital Advertising and Programmatic
- May 18, 2026
- 28 views
OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Political Ad Spend for Publishers
The perennial election season, a period of intense political campaigning and, consequently, massive advertising expenditure, has long been a tale of lost opportunity for digital publishers. Billions of dollars in…
- Digital Advertising and Programmatic
- May 17, 2026
- 24 views
PubMatic Bets Future on Agentic AI as Industry Faces Inflection Point Amidst Shifting DSP Landscape
PubMatic, a leading sell-side platform (SSP), is positioning itself at the forefront of a significant industry shift, staking its future growth on the transformative power of agentic artificial intelligence. The…
- Digital Advertising and Programmatic
- May 17, 2026
- 25 views
Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI-Driven Optimization
Monday, March 2nd, 2026 – 3:00 am In a strategic move to solidify its position in the increasingly competitive digital advertising landscape, Onetag, a global ad exchange and curation platform,…
