The Real AI Opportunity Is Creating New Value

This week, the B2B sales and marketing landscape is abuzz with discussions on leveraging Artificial Intelligence (AI) not just for efficiency, but for profound value creation. Industry thought leaders are…

The Real AI Opportunity is Creating New Value, Not Just Efficiency

The business landscape is in the midst of a profound transformation, largely driven by the rapid integration of artificial intelligence (AI). While many organizations are actively exploring and implementing AI…

The UK’s Ascent as a Global Leader in Text Marketing: Navigating Opportunity and Regulation

The United Kingdom has emerged as a formidable force in the global text marketing landscape, showcasing performance metrics that significantly outstrip international averages. While many e-commerce brands traditionally relegate text…

The Real AI Opportunity Is Creating New Value and Other Essential B2B Sales and Marketing Insights from the Web

This week’s curated selection of B2B sales and marketing content delves into critical shifts in how businesses are leveraging artificial intelligence, refining account-based marketing (ABM) strategies, and fundamentally rethinking their…

July 2026: A Content Marketer’s Calendar of Opportunity

As the calendar turns to July 2026, content marketers in the e-commerce sector face a landscape rich with potential engagement opportunities. From the monumental celebration of America’s 250th birthday to…

Brian Gleason Sees Contextual Advertising as a $350 Billion Opportunity, Believes Emotional Resonance is the Future of Connection

Brian Gleason, who previously served as Chief Revenue Officer and President of Retail Media at Criteo, has transitioned to the role of CEO at contextual advertising platform Seedtag, expressing a…

Brian Gleason Sees Contextual Advertising as a "Bigger Opportunity" Than Retail Media, Cites Emotional Connection and AI as Key Drivers

Brian Gleason, a prominent figure in the advertising technology landscape, has transitioned from his role as CRO and president of retail media at Criteo to embrace a new challenge as…

The AI Revolution in Marketing: A Missed Opportunity for Strategic Depth

The rapid integration of Artificial Intelligence (AI) into marketing workflows presents a critical juncture, with a significant risk that teams will squander the efficiency gains for superficial productivity increases rather…

Brian Gleason Identifies Contextual Advertising as a "Bigger Opportunity" Than Retail Media, Outlines Seedtag’s Neurocontextual Strategy

Brian Gleason, who previously served as Chief Revenue Officer and President of Retail Media at Criteo, has transitioned to a new leadership role as CEO of contextual ad platform Seedtag.…

Brian Gleason, Former Criteo Executive, Sees "Even Bigger Opportunity" in Contextual Advertising with Seedtag

Brian Gleason, who previously helmed retail media initiatives at Criteo, has transitioned to the role of CEO at contextual ad platform Seedtag, expressing a conviction that contextual advertising represents a…