The Strategic Imperative: Unifying Marketing and Transactional Email for Modern Enterprises

The persistent strategic debate, once a daily fixture across the Slack channels and meeting rooms of the world’s fastest-growing technology companies, is rapidly approaching a definitive conclusion. For too long,…

Email in 2026: Strong ROI, rising AI adoption, and a measurement problem nobody’s fixing – Mailjet: Email Delivery Service for Marketing & Developer Teams

The landscape of digital communication continues to evolve rapidly, yet email steadfastly remains a cornerstone of organizational outreach. However, a significant and widening chasm is emerging between email programs that…

The Synergistic Power of SMS and Email Marketing: Driving E-commerce ROI Through Integrated Omnichannel Strategies

In the rapidly evolving landscape of e-commerce, the long-standing debate of SMS marketing versus email marketing is increasingly being settled not by choosing one over the other, but by strategically…

Gmail Open Rates Plummet as Google Reshapes Email Engagement Landscape

The landscape of email marketing is undergoing a profound transformation, with recent data revealing a significant decline in Gmail open rates that is sending ripples of concern throughout the industry.…

Navigating the Evolving Landscape of EU Email Tracking: New Guidance from French and Italian Regulators Signals a Paradigm Shift

The regulatory environment surrounding email tracking within the European Union is undergoing a significant transformation, with recent guidance from French and Italian data protection authorities clarifying the application of existing…

Elections Cause Widespread Email Deliverability Drops for All Senders, Not Just Political Campaigns

The intricate world of email deliverability often appears to be a direct reflection of a sender’s own program health, but during periods of exceptionally high volume, the broader ecosystem plays…

The Indispensable Role of Email Marketing and Navigating the Complex Landscape of Platform Selection

In the rapidly evolving digital ecosystem of May 2026, email marketing retains its unparalleled position as a cornerstone for business-to-customer engagement. Far from being a relic of the past, email…

The Rise of Micro-Animations: How Subtle Movement is Revolutionizing Email Engagement

In an evolving digital landscape where attention is a coveted commodity, email marketing is undergoing a significant transformation. The era of grandiose, overly flashy email designs is gradually receding, making…

Email Authentication Strengthened: DMARC Advances from Informational to Proposed Standard

Email authentication, a critical pillar of digital communication security, has received a significant formal update with the Internet Engineering Task Force (IETF) elevating DMARC (Domain-based Message Authentication, Reporting, and Conformance)…