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- E-commerce Marketing
- June 1, 2026
- 40 views
Google’s Preferred Sources Feature: A Deeper Dive into User-Centric Search Evolution
Google’s recently unveiled “preferred sources” feature, while presented as a novel advancement, actually builds upon existing functionalities within its search ecosystem. This tool, designed to empower users by allowing them…
- Digital Advertising and Programmatic
- May 31, 2026
- 48 views
The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Paradigm with a New Framework for Media Quality
The long-held advertising adage that “all media isn’t created equal” is being re-examined and challenged by the Coalition for Innovative Media Measurement (CIMM) in a forthcoming paper that critiques the…
- E-commerce Marketing
- May 30, 2026
- 51 views
Chord Pivots from Headless Commerce to Data-Centric Growth Engine
When Bryan Mahoney, co-founder and CEO of Chord Commerce, last spoke with this publication in 2021, the company was charting a course as a headless ecommerce platform. This innovative architecture,…
- Content Marketing
- May 25, 2026
- 45 views
The Enduring Challenge of Content Marketing: Why Human-Centric Culture Trumps Fleeting Sprints
Despite initial enthusiasm and promising starts, a significant number of content marketing programs falter and ultimately stall around the 18-month mark. What begins as a vibrant, well-planned initiative often devolves…
- E-commerce Marketing
- May 23, 2026
- 48 views
Chord Pivots to Data-Centric Commerce Platform, Empowering Brands with Unified Insights Amidst Evolving E-commerce Landscape
When Bryan Mahoney first spoke with Practical Ecommerce in 2021, he was at the helm of Chord, an ambitious e-commerce platform built on the principles of headless architecture. This innovative…
- Content Marketing
- May 17, 2026
- 45 views
Most Content Programs Stall Within 18 Months; Those That Last Are Defined by Three Enduring Pillars of Human-Centric Culture
The initial euphoria of a new content program is often palpable. Editorial calendars quickly fill, and the first wave of meticulously crafted pieces successfully lands, generating a sense of momentum…
- Digital Advertising and Programmatic
- May 16, 2026
- 49 views
The Coalition for Innovative Media Measurement Challenges Programmatic Ad Industry’s Audience-Centric Valuation with New Media Quality Framework
The long-held advertising adage, "all media isn’t created equal," is being resurrected and rigorously tested within the sophisticated ecosystem of programmatic advertising. While this sentiment has been a familiar refrain…
- E-commerce Marketing
- May 14, 2026
- 57 views
Vessi’s Conversion-Centric Approach: Navigating Evolving E-commerce Trends and Omnichannel Challenges
In the dynamic landscape of direct-to-consumer apparel, Vessi, the innovative footwear and apparel brand, places a paramount focus on conversion optimization, a philosophy that underpins its strategic testing and implementation…
- Digital Advertising and Programmatic
- May 9, 2026
- 53 views
The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Approach with a New Framework for Media Quality
The long-held advertising adage that "all media isn’t created equal" is being forcefully reintroduced into the programmatic advertising discourse, challenging the industry’s prevailing focus on audience targeting at the expense…
- Digital Advertising and Programmatic
- May 2, 2026
- 65 views
The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Approach with a New Quality Framework
The long-held advertising adage that "all media isn’t created equal" is facing renewed scrutiny in the era of programmatic advertising. While the industry has increasingly gravitated towards a theory that…
