The Scoop: Neutrogena faces boycott calls after Hayden Panettiere claims resurface

The skincare giant Neutrogena is currently navigating a significant public relations crisis following the resurgence of allegations made by the late actress Hayden Panettiere regarding the termination of her long-standing…

Discord Gave This Startup a Direct Line to Gen Z, Then It Built Around What It Heard

The traditional model of product development—designing a solution in a vacuum and then spending millions on marketing to convince the public of its necessity—is undergoing a fundamental shift. At the…

Playing War: How Nostalgia Became a Weapon in Crisis Communication

The emergence of high-production, stop-motion animation featuring childhood toys to depict international military conflict has signaled a paradigm shift in the landscape of global crisis communication. Recently, a Tehran-based creative…

The Power of the Phone Why PR Professionals are Returning to Traditional Calls to Break Through Digital Noise

In an era dominated by instant messaging, social media pings, and an endless deluge of emails, the public relations industry is witnessing a counter-intuitive resurgence of a 19th-century technology: the…

Global Strategy with Local Flavor: How GoTo Foods SVP Kerri Christian Navigates International Brand Expansion

The landscape of global franchising and multi-channel retail is undergoing a significant transformation as legacy brands seek to maintain their core identities while adapting to an increasingly fragmented international market.…

‘Not what Neutrogena stands for’: Beauty brand issues statement after death of Hayden Panettiere

The global skincare giant Neutrogena has officially broken its silence following a week of intense public scrutiny and calls for a consumer boycott. The controversy stems from the resurfacing of…

Your Human Voice is Your Leadership Advantage

The rapid integration of generative artificial intelligence into the corporate communications landscape has initiated a paradigm shift in how organizations articulate their values, strategies, and responses to change. While tools…

Reddit’s Citation Drop is a Warning to Diversify Your GEO Strategy

The landscape of digital visibility is undergoing a seismic shift as Generative Engine Optimization (GEO) replaces traditional Search Engine Optimization (SEO) as the primary focus for communications professionals. For months,…

The Scoop: Callaway issues new apology with details on approval process, $1M donation

The landscape of corporate accountability and digital media has undergone a seismic shift this week as major industry players grapple with the consequences of brand safety failures, legal challenges regarding…

2026 PRNEWS Platinum Awards Finalists Announced; Winners to Be Revealed Live at Gala on October 6 in NYC

PRNEWS, the definitive source for intelligence and recognition within the communications sector, has officially unveiled the finalists for the 2026 Platinum Awards, marking another milestone in the nearly three-decade history…