Onetag Acquires Italian Creative Ad Tech Platform Aryel to Bolster Sell-Side Curation and AI-Driven Optimization

Monday, March 2nd, 2026 – 3:00 am In a strategic move to solidify its position in the increasingly competitive programmatic advertising landscape, Onetag, a prominent Italian ad exchange and curation…

Papa Johns Teams Up with Disney and Pixar for Global "Toy Story 5" Partnership to Drive Cultural Relevance

Papa Johns has embarked on its most ambitious cultural marketing initiative to date, forging a global partnership with Disney and Pixar for the highly anticipated release of "Toy Story 5,"…

Luna Bar Launches "Easy to Love" Campaign, First Major Creative Push in a Decade, with Jessica Alba as Brand Ambassador

New York, NY – May 7, 2026 – Mondelēz International-owned Luna Bar has unveiled "Easy to Love," its most significant creative campaign in nearly a decade, marking a pivotal moment…

The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Approach with a New Framework for Media Quality

The long-held advertising adage that "all media isn’t created equal" is being forcefully reintroduced into the programmatic advertising discourse, challenging the industry’s prevailing focus on audience targeting at the expense…

Kraft Heinz Boosts Marketing Spend and Strategic Partnerships Amidst Turnaround Efforts

Kraft Heinz is significantly increasing its marketing investments and forging strategic alliances, including a high-profile partnership with the NFL, as part of a comprehensive turnaround plan. This renewed focus on…

E.l.f. Partners with International Dance League to Tap into Exploding Dance Culture and a Highly Engaged Audience

New York, NY – May 7, 2026 – E.l.f. Beauty, a leading cosmetics brand renowned for its accessible and innovative products, has announced a significant strategic partnership with the International…

The Trade Desk Eyes AI Chatbot Advertising Boom, Predicts CMOs Will Sideline Walled Gardens

The Trade Desk, a prominent player in the ad-tech industry, is strategically positioning itself to capitalize on the burgeoning advertising opportunities within artificial intelligence (AI) chatbots. The company’s leadership expressed…

PubMatic’s Agentic AI Platform Drives Significant Growth and Redefines Ad Tech Landscape

PubMatic’s Agentic AI platform is rapidly transforming the advertising technology landscape, moving beyond its initial stronghold in direct ad buys to power fully autonomous, end-to-end campaigns. The Supply-Side Platform (SSP)…

Tecate Launches "Welcome Back, Paisano" Campaign to Support Repatriated Mexicans

In a landscape where major brands often tread cautiously to avoid political controversy, Mexican beer brand Tecate has taken a bold stance with its "Welcome Back, Paisano" campaign. Launched last…

LinkedIn CTV Ad Campaigns Now Accessible Through Amazon DSP in New Collaboration

In a significant development for the digital advertising landscape, LinkedIn has partnered with Amazon Ads to enable marketers to run the professional networking platform’s Connected TV (CTV) ad campaigns directly…