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Raul Delapena Setiawan
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- Marketing Analytics and Data
- May 9, 2026
- 105 views
The Integration of AI Overviews into Search Engines and the Strategic Convergence of SEO and PPC in a New Digital Era
The landscape of digital search is undergoing its most significant transformation since the inception of the commercial internet following the official rollout of AI Overviews in the United States. Originally…
- B2B Marketing
- May 9, 2026
- 106 views
DemandScience Unveils Comprehensive Suite of Solutions to Revolutionize B2B Marketing and Sales Engagement
DemandScience, a leading provider of B2B data and intelligence, has officially launched a significantly expanded and integrated suite of solutions designed to empower businesses in their pursuit of enhanced marketing…
- Pay-Per-Click (PPC) and Search Ads
- May 9, 2026
- 109 views
Google Ads Budget Pacing: Unpacking the Algorithm’s Complex Dance Beyond the Simple Dial
Many digital marketing professionals approach budget adjustments in Google Ads with a simplistic mindset: increase spend for more sales, decrease it to save money. However, the reality within the Google…
- Digital Advertising and Programmatic
- May 9, 2026
- 107 views
Luna Bar Launches "Easy to Love" Campaign, First Major Creative Push in a Decade, with Jessica Alba as Brand Ambassador
New York, NY – May 7, 2026 – Mondelēz International-owned Luna Bar has unveiled "Easy to Love," its most significant creative campaign in nearly a decade, marking a pivotal moment…
- Social Media Marketing
- May 9, 2026
- 138 views
LinkedIn Expands Programmatic CTV Buying for B2B Marketers via Strategic Integration with Amazon DSP.
The professional networking giant, LinkedIn, has announced a significant collaboration with Amazon, enabling advertisers to purchase Connected TV (CTV) ads targeting professional audiences directly through Amazon’s demand-side platform (DSP). This…
- Content Marketing
- May 9, 2026
- 112 views
BuzzSumo Unveils Advanced Media Database: Revolutionizing PR Outreach with Unprecedented Journalist Insights and AI-Powered Personalization.
In a significant advancement for public relations and media outreach professionals, BuzzSumo, a leading content discovery and analytics platform, has officially launched its comprehensive Media Database. Designed to transform the…
- Conversion Rate Optimization (CRO)
- May 9, 2026
- 105 views
Crazy Egg Enhances Conversion Tracking Integration with Google Analytics 4 Key Events Support
The digital optimization platform Crazy Egg has announced a significant update to its conversion tracking capabilities, allowing users to seamlessly integrate Google Analytics 4 (GA4) "key events" as conversions within…
- Pay-Per-Click (PPC) and Search Ads
- May 9, 2026
- 130 views
The Reach vs. Attention Debate: New Research Challenges Traditional AV Metrics for True Effectiveness
The long-standing debate within the advertising industry concerning the relative value of "reach" versus "attention" is being significantly reframed by groundbreaking research. A comprehensive study, conducted in partnership with audience…
- Email Marketing
- May 9, 2026
- 119 views
Email in 2026: Strong ROI, rising AI adoption, and a measurement problem nobody’s fixing – Mailjet: Email Delivery Service for Marketing & Developer Teams
The digital communications landscape continues to evolve at a rapid pace, yet email remains an indispensable cornerstone for businesses worldwide. However, a significant chasm is rapidly forming between organizations that…
- Digital Advertising and Programmatic
- May 9, 2026
- 104 views
The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Approach with a New Framework for Media Quality
The long-held advertising adage that "all media isn’t created equal" is being forcefully reintroduced into the programmatic advertising discourse, challenging the industry’s prevailing focus on audience targeting at the expense…
