- Digital Advertising and Programmatic
- September 16, 2026
- 57 views
Jersey Mike’s Reignites Celebrity Rivalry with "Game Day Mike’s Way" Campaign, Bolstering Digital Strategy
Jersey Mike’s is leveraging the star power of Danny DeVito and the enduring appeal of NFL legend Eli Manning for its latest marketing initiative, "Game Day Mike’s Way." This campaign…
- Digital Advertising and Programmatic
- September 16, 2026
- 58 views
PubMatic Signals Agentic AI’s Ascendance Beyond Direct Buys, Drives Q1 Growth Amidst DSP Headwinds
Friday, May 8th, 2026 – 9:22 am The advertising technology landscape is undergoing a significant transformation, with PubMatic, a leading independent sell-side platform (SSP), announcing substantial progress in its "agentic"…
- Digital Advertising and Programmatic
- September 15, 2026
- 63 views
Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio
Lowe’s has strategically promoted Chief Marketing Officer Jen Wilson to the role of Executive Vice President, expanding her oversight to include digital commerce. This significant elevation, effective earlier this month,…
- Digital Advertising and Programmatic
- September 15, 2026
- 82 views
Carter’s Illuminates Individuality and Self-Expression in Landmark "Watch Them Glow" Campaign
Carter’s, the venerable children’s apparel brand with a rich 161-year legacy, is embarking on a significant identity refresh and launching an expansive marketing campaign titled "Watch Them Glow." This initiative,…
- Digital Advertising and Programmatic
- September 15, 2026
- 109 views
Google’s Meridian Open-Source MMM Gains Agentic AI and Upper-Funnel Capabilities to Enhance Marketing Measurement
Google is significantly enhancing its open-source marketing mix modeling (MMM) platform, Meridian, by integrating advanced agentic artificial intelligence and expanding its capabilities to encompass upper-funnel marketing activities. These updates, detailed…
- Digital Advertising and Programmatic
- September 14, 2026
- 60 views
Target Appoints Mark Weinstein as Chief Marketing and Guest Experience Officer to Drive Holistic Consumer Engagement
Target announced on Monday, September 14, 2026, the immediate appointment of Mark Weinstein as its new Chief Marketing and Guest Experience Officer. This strategic move signals the retail giant’s intent…
- Digital Advertising and Programmatic
- September 14, 2026
- 64 views
The Generative AI Content Tsunami: From Creation Friction to Governance Gridlock
Thirty years ago, the act of capturing a photograph was a deliberate, costly, and time-consuming endeavor. Consumers purchased 24-exposure rolls of film, each frame a precious commodity. Photographers meticulously considered…
- Digital Advertising and Programmatic
- September 14, 2026
- 62 views
Columbia Sportswear’s Bold Marketing Resurgence: From Flat Earth Challenges to Cannes Grand Prix
Columbia Sportswear has embarked on a significant marketing transformation, injecting a dose of irreverent humor and daring creativity into its brand narrative. This strategic pivot, spearheaded by Head of Marketing…
- Digital Advertising and Programmatic
- September 13, 2026
- 54 views
Bonobos Launches "The Weekday Warrior Show" Fall Campaign Featuring Jack Quaid
Bonobos has officially launched its highly anticipated fall campaign, "The Weekday Warrior Show," a multi-episodic content series designed to engage consumers across the brand’s digital and social media platforms throughout…
- Digital Advertising and Programmatic
- September 13, 2026
- 56 views
Pause Ads: The Streaming Revolution Awaits Programmatic Standardization to Unlock Full Advertiser Potential
The burgeoning world of streaming television advertising is abuzz with the potential of "pause ads," an innovative format that appears when a viewer momentarily halts playback. Yet, the enthusiasm surrounding…
